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Logo Design & Visual Brand Identity

Posted by
Stefie g
Stefie g.

Social Media Designer

Posted Date
Jun 17, 2019
Location
Virtual volunteer opportunity
Causes
Education Health & Nutrition Youth Development
Logo Design & Visual Brand Identity
Impact statement
This project will save us $4,817 , allowing us to empower more people with the resources to create their best life

Project Details

What We Need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
What We Have In Place
  • We currently have website and brand, which should make it easy for you to get started. We also have in-house designer, and the ability to provide any other information you need.
How This Will Help

Give us a coherent identity to help others navigate through resources

Project Plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

Our Mission

The World Health Organization has declared that depression is the leading cause of suffering worldwide. We know firsthand that happiness is not just a state, it's a skill that anyone can learn. In a climate when school shootings and suicides are in the news, we need a massive intervention. Project Happiness Globals' mission is to empower people with the resources to create greater happiness within themselves and the world.

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