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Logo Design & Visual Brand Identity

Help Project Happiness elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Project Happiness
Cupertino, CA, USA
Cause
Education
Skills
Graphic Design

Posted June 17th

Logo Design & Visual Brand Identity

Project Details

What We Need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
What We Have In Place
  • We currently have website and brand, which should make it easy for you to get started. We also have in-house designer, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,817 , allowing us to empower more people with the resources to create their best life

Give us a coherent identity to help others navigate through resources

Project Plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

Causes
Education Health & Nutrition Youth Development
Posted by
Stefie g
Stefie g.

Social Media Designer

Our Mission

The World Health Organization has declared that depression is the leading cause of suffering worldwide. We know firsthand that happiness is not just a state, it's a skill that anyone can learn. In a climate when school shootings and suicides are in the news, we need a massive intervention. Project Happiness Globals' mission is to empower people with the resources to create greater happiness within themselves and the world.

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