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This project was completed on Jun 28, 2019
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Matched with Ryan H.
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See the Impact story
Marketing Strategy call
Merging Vets And Players Inc
Merging Vets And Players Inc
0
9
Marketing Strategy Call
Call details
What we'd like to talk about
I'd like strategic advice on a t-shirt/merchandising campaign. We're launching one in July. We already have the products. We need support on how to best market it through our channels.
Additional context
We are launching a campaign "We've got your back." It's t-shirts and apparel supporters of our program can buy (and our members). We have a list of celebrities/influencers ready to activate. We want to create a marketing plan to best execute on.
"Phone calls" are 1 hour, one-time calls with an organization. Learn the difference between volunteering on a Phone call and a Project here.
Posted by
Jacob T.
Executive Director
Our mission
MVP's mission is to match up combat veterans and former professional athletes together -- after the uniform comes off -- to give them a new team to tackle the transition together. MVP shows them they are NOT alone.
What we do
Our members come together once a week for a workout facilitated by expert trainers in an elite gym. The gym provides a setting where veterans/players feel comfortable and confident. Participation in the workout is good for the body & brain. Following the workout, they participate in the "huddle". Facilitated by specially trained MVP staff, it offers support and shared experience in the hope of helping others choose strategies that will also help them be successful through a peer-to-peer mentoring model. The professional staff also provides connection and referrals as appropriate to necessary services. MVP recognizes that whether injured on the field or in the field of battle, athletes and vets often share physical challenges. They also share mental challenges. It has many names, but PTSD is not confined to wartime combat. It is a diagnosable mental condition that accompanies multiple kinds of trauma. As a result, both vets and plays face transition that is often accompanied by a loss of purpose and identity. Both vets and players were immersed in supportive military and/or sports cultures which they long for during transition and MVP provides that structure and culture.
In addition to the weekly sessions, MVP members can choose to participate in four community service projects and ten network building events. Our social events are inclusive of all of their peers, family, and friends supporting our MVP members through their transition. Our community service events strengthen the foundation for the transition process offering our members a renewed sense of identity and purpose.
Testimonials
Ryan was fantastic. He completely flipped how we were planning to market our t-shirt campaign. We really needed an outside perspective to think outside of the box. He came with that and more. I highly recommend him as a volunteer!
I enjoyed speaking with Jacob and AJ, they were open and receptive to my recommendations and seemed to be excited about the benefits these strategies would bring to their organization.
