Messaging Guidelines

Help UC Berkeley Underground Scholars get standard descriptions of their organization or a program that incorporates their mission and key value propositions.

Project Details

What We Need
  • Boilerplate descriptions of Organization or program (50-, 100-, and 200- word versions)
  • List of keywords to use & words to avoid when writing about Organization or program
What We Have In Place
  • We currently have brochures, videos, documents, and a website, which should make it easy for you to get started. We also have time and insight, and the ability to provide any other information you need.
How This Will Help
This project will save us $3,002 , allowing us to expand the programs that we have available to formerly incarcerated students at UC Berkeley.

Underground Scholars is a newer organization with only one staff member. We need updated ways to talk about our work and our impact for prospective students, funders, and our partners.

Project Plan

Prep: Information Sharing & Goal Setting
  • Volunteer Manager shares existing marketing & communications materials
  • Professional and Volunteer Manager discuss communications goals and target audience(s)
Milestone 1: Boilerplate Descriptions
  • Professional reviews existing marketing & communications materials and drafts 50-, 100-, and 200- word descriptions of Organization
  • Volunteer Manager provides up to 2 rounds of feedback, which Professional incorporates
Milestone 2: Language Guidelines
  • Professional creates lists of keywords to use and words to avoid when describing Organization
  • Volunteer Manager provides 1 round of feedback, which Professional incorporates
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About The Org

Our Mission

Berkeley Underground Scholars (BUS) is a non-profit organization that creates a pathway for formerly incarcerated and system impacted individuals into higher education. We are building a prison to university pipeline through recruitment, retention, and advocacy. Our continued success directly challenges the stigmas associated with our population. Our strategies and programs include the following:

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