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Matched with Xiaofeng L
Matched with
Xiaofeng L.

Logo Design & Visual Brand Identity

Posted by
Azadeh Z.


Posted Date
Jun 6, 2019
Virtual volunteer opportunity
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Logo Design & Visual Brand Identity
Impact statement
This project will save us $4,817 , allowing us to support the recruitment, retention, and advocacy for formerly incarcerated students and UC Berkeley.

Project Details

What We Need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional Details

We have new logos so we mainly just need the rest of our visual branding guidelines.

What We Have In Place
  • We currently have our existing brochure and website to look at., which should make it easy for you to get started. We also have ideas for the aesthetic we're looking for, and the ability to provide any other information you need.
How This Will Help

One of our biggest challenges as a new, small organization, is having the right tools to communicate about our work and a visual brand that represents our organization's culture and vision. These materials will reach currently and formerly incarcerated students all over the country.

Project Plan

Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

Our Mission

Berkeley Underground Scholars (BUS) is a non-profit organization that creates a pathway for formerly incarcerated and system impacted individuals into higher education. We are building a prison to university pipeline through recruitment, retention, and advocacy. Our continued success directly challenges the stigmas associated with our population. Our strategies and programs include the following:

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