Press Release

Help Institute for Entrepreneurial Leadership create a well-written, concise press release to announce an event, initiative, or partnership.
Institute for Entrepreneurial Leadership
Newark, NJ, USA
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Institute for Entrepreneurial Leadership
Newark, NJ, USA

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Posted June 6th

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Project details

What we need
  • 1-2 page press release that can be distributed to news outlets
Additional details

We need a press release to promote our newest initiative to support Women of Color entrepreneurs, Women of Color Connecting: Changing the Way We Do Business. We need to attract press to support our volunteer outreach and increase our applicant pool.

What we have in place
  • We currently have information on our website (www.woccon.org), which should make it easy for you to get started. We also have flyers, descriptions and photos from event, and the ability to provide any other information you need.
How this will help
This project will save us $2,356 , allowing us to invest in social media and other marketing to get the word out.

This project will help us raise awareness of our work so that we can more easily attract participants, volunteers, and funding.

Project plan

P
Prep: Information Gathering
  • Volunteer Manager and Professional discuss initiative, partnership, or event that Organization wishes to publicizes
  • Volunteer Manager shares existing marketing materials, mission statement, and program descriptions for Professional to incorporate into press release
1
Milestone 1: Press Release Writing
  • Professional writes draft of press release and shares with Volunteer Manager
  • Volunteer Manager gives feedback, which Professional incorporates
  • Professional delivers final version of press release
  • (Optional) Volunteer Manager incorporates Press Release into Press Kit
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About the org

Institute for Entrepreneurial Leadership
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Our mission

We envision a future with inclusive entrepreneurial ecosystems in which people from historically marginalized populations have equal opportunity for success. In pursuit of this vision, our mission is to eradicate the systemic barriers that prevent people of color from being able to access the knowledge, networks, and capital required for entrepreneurial success and wealth creation.

What we do

Our three programmatic areas are:

Relationship Capital Connections - We believe that relationship capital is the conduit for access -- access to capital, access to contracts, access to opportunity. People open doors for people that they know, like, and trust. Unfortunately, the know-like-trust circle often includes people with similar attributes to the person at the center of the circle. Our goal is to help more Women of Color entrepreneurs get on a grow-scale-exit trajectory that leads to wealth building.

Investor Inclusion - We launched the Making of Black Angels as our first campaign to increase diversity and inclusion within the angel investing sector. We believe that this inclusion will lead to more black entrepreneurs and small businesses gaining access to early-stage capital. Having black angel investors involved in this asset class and more black entrepreneurs able to access early-stage capital ultimately promotes wealth building in the black community.

Community-Building Small Business Initiatives - Our small business capacity-building programming is designed to support economic development objectives for Main Street businesses and in low-income communities. This innovative model for small business capacity-building leverages community-based partnerships and incorporates corporate skills-based volunteerism to provide hands-on support to struggling business owners.

Testimonials

Mike was amazing to work with. I NEVER could have gotten this work done without him. He listened and asked great follow up questions which made me feel heard. He was really open to feedback on his first draft and he gave great feedback on my suggested edits. He was encouraging through the entire process a and highly communicative which kept us on track. Additionally, he went above and beyond the scope by sharing insights and suggestions for how to get the press release picked up in the media. I can't thank Mike enough for his outstanding work on this project.
Jill J.
Jill J.

CEO

Press Release Project

I loved working with Jill. I was super-motivated by her and the incredibly valuable project she's directing. She was very easy to work with through the whole process. She gave me lots of valuable information to start from and then generously followed through with more specifics when I needed them. When I sent my first draft she gave me gentle, sensitive feedback and was open to my opinions. We had a wonderfully smooth and mutually beneficial working relationship. I can't recommend working with Jill enough and I hope I can work with her again.
Mike P.
Mike P.

Volunteer

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