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Market Analysis

Help YWCA of Westmoreland County gain a thorough understanding of the community and beneficiaries they serve, and how similar organizations and programs are working.
YWCA of Westmoreland County
Greensburg, PA, USA
YWCA of Westmoreland County
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YWCA of Westmoreland County
Greensburg, PA, USA

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Cause
Gender equity & justice
Skills
Research Strategy consulting

Posted June 6th

Market Analysis

Project details

What we need
  • A written analysis of the Organization's position in the community it serves and its ability to address identified needs/problems for its beneficiaries
  • A summary of the Organization's strengths and weaknesses, related to its program goals as needed
  • A summary of competitors or potential collaborators
  • An appendix of all data gathered to perform analysis, including sources
Additional details

This is a first step in creation of a comprehensive marketing plan.

What we have in place
  • We currently have information about our current programs, which should make it easy for you to get started. We also have some details about current competitors, and the ability to provide any other information you need.
How this will help
This project will save us $10,948 , allowing us to continue our mission impact programs! www.ywcawestmoreland.org/

We have many great programs, but there has been little done in the way of marketing in the past. We have a new executive director as of last September (2018) who wants to create a comprehensive marketing plan in the upcoming year. This would be a great first step towards the creation of that plan.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager delivers all available data on customer/beneficiary base
1
Milestone 1: Market Size & Growth
  • Professional works with Volunteer Manager to identify the target customer/beneficiary
  • Professional outlines total addressable market based on current “sales” and 3rd party sources to gather potential market numbers
  • Based on current trends, Professional forecasts market growth rate
2
Milestone 2: Market Segmentation
  • Professional segments target addressable market based on most relevant factors, i.e. geographic, psychographic, behavioristic, etc.
3
Milestone 3: Competitive Analysis
  • Professional identifies all potential competitors
  • Professional outlines strengths and weaknesses of all competitors as compared to Organization
4
Milestone 4: Presentation of Findings
  • Professional delivers document outlining all findings
  • Q&A session
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About the org

YWCA of Westmoreland County
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Causes
Gender equity & justice Civil rights Education
Posted by
Cindy L
Cindy L.

Executive Director

Our mission

Eliminating racism, empowering women, and promoting peace, justice, freedom and dignity for all.

What we do

The YWCA creates opportunities for women and girls to lead purposeful lives and strives for a community that values diversity.

Since 1959, the YWCA has served Westmoreland County through programs such as:

Early childhood education and child care
Adult continuing education
Technology education and programs
Health and wellness programs
Social and economic justice advocacy
Racial justice programs
Economic justice programs (like our Thrift Shop & PA Workwear)
English-as-a-Second-Language (ESL) program

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