Elevator Pitch Coaching

Help Pogo Park win over new donors and supporters with a refined 60-second pitch that covers the essential information about their work and includes a request for support.
Pogo Park
Richmond, CA, USA
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Pogo Park
Richmond, CA, USA

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Posted June 5th

Project details

What we need
  • Document outlining feedback on pitch delivery with suggested next steps and/or resources
  • A script for a 1-minute verbal pitch that communicates your Organization's mission, work, and why people should care
What we have in place
  • We currently have a solid mission/vision, which should make it easy for you to get started. We also have research on need/demographics of the community we serve, and the ability to provide any other information you need.
How this will help
This project will save us $2,397 , allowing us to ramp up fundraising efforts without putting pressure on an already-strained staff. We have a major campaign underway and this will give our board the tools and confidence to help.

We have been in a financial crisis for the past year and have had to cut back on staff hours. Our board has stated that they are willing to approach high-net-worth personal contacts, but that they have not yet done so because they need a script + a specific ask and description of the impact a major gift will have.

Project plan

P
Prep: Initial Assessment & Goal Setting
  • Volunteer Manager provides the Professional with information about the goals of your pitch and target audience
  • If applicable, the Volunteer Manager shares existing version(s) of Organization’s pitch
  • Professional and Volunteer Manager decide on specific areas to focus on and goals for coaching sessions
1
Milestone 1: Brainstorm & Coaching Plan Draft
  • Professional shares first draft of elevator pitch with Volunteer Manager
  • Volunteer Manager gives feedback with comments and questions, with focus on target audience and goals of ask
  • Professional and Volunteer Manager agree on/set dates for coaching sessions, as well as any preparatory work required
2
Milestone 2: Coaching Session
  • Professional and Volunteer Manager connect up to 3 times to practice and tailor presentation for a specific audience
  • Professional begins to draft a document with feedback and next steps for the Volunteer Manager
3
Milestone 3: Wrap-up Session
  • Professional and Volunteer Manager meet for a wrap-up session to review the final pitch
  • Professional presents a written document with pitch feedback that can be shared with other team members moving forward
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About the org

Pogo Park
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Our mission

Transforming lives by transforming public spaces

What we do

Building healthy children and communities, one park at a time.

OUR GOALS:
To transform Iron Triangle parks and streets into safe, beautiful, green oases that provide 5,000 at-risk children with a safe place to play and the community with a place to gather.

To provide high-quality play opportunities at the park as a vehicle to spark and foster a child's healthy social/emotional, cognitive, physical, linguistic, and creative development.

To support the needs of parents so that they can support the needs of their children.

To hire, train, and empower community residents - those who know their neighborhood best - to plan, design, build, and manage these reimagined and rebuilt "Pogo Parks" themselves as a vehicle of workforce and community development.

To restore blighted and environmentally degraded parks and streets into vibrant green oases that provide an opportunity for the community to connect with the natural world and natural systems.

To create a new model for how to transform underutilized city parks into stimulating, green, and vibrant public spaces that can be replicated in other city parks in Richmond and beyond.

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