Membership Strategy

Posted by
Erica G.

Development Associate and Community Liaison

Posted Date
Jun 11, 2019
Location
Virtual volunteer opportunity
Impact statement
This project will save us $8,908 , allowing us to provide youth programs

Project Details

What We Need
  • A Membership Strategy document of up to 10 pages, including analysis of the Organization’s current membership program, step-by-step guide to a new and improved program, growth goals and creative outreach strategies
Additional Details

I would like to increase membership of our Health and Wellness program.

What We Have In Place
  • We currently have instructors and low attended classes, which should make it easy for you to get started. We also have a post card size flyer with information about the program, and the ability to provide any other information you need.
How This Will Help

We want to be a resource for the community to get healthy with a low cost program. We want to provide them with access to a fitness center and fitness classes.

Project Plan

P
Prep: Distribution of Prep Materials
  • Professional connects with Volunteer Manager to discuss current membership program, development goals, budget, and growth goals
1
Milestone 1: Information Gathering
  • Professional and Volunteer Manager develop and execute an in-depth SWOT (strengths, weaknesses, opportunities and threats)
  • Professional surveys existing and potential members through focus groups and/or one-on-one interviews to obtain external data
  • Professional conducts independent market analysis to research the target market, competition, and peer organizations' membership development strategies
2
Milestone 2: Drafting Document
  • Professional creates a strategy document that includes membership development and engagement recommendations, communications and outreach strategies, events, activities, ongoing services, and programs
  • Volunteer Manager reviews and provides feedback which the Professional incorporates
3
Milestone 3: Presentation of Final Deliverable
  • Professional delivers the final document
  • Volunteer Manager and Professional conduct a wrap-up meeting and discuss next steps for implementation of this strategy
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About The Org

Our Mission

We are people working together providing opportunities that will empower families and individuals to discover, acknowledge and develop their maximum potential physically, spiritually and economically.

Our project is sponsored by: Forbes Funds

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