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Marketing Strategy Sessions

Help Santa Barbara Channelkeeper brainstorm and plan ways to reach their target audience most effectively.
Santa Barbara Channelkeeper
Santa Barbara, CA, USA
Santa Barbara Channelkeeper
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Santa Barbara Channelkeeper
Santa Barbara, CA, USA

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Cause
Environment
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Marketing

Posted June 10th

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Marketing Strategy Sessions

Project details

What we need
  • 3-5 one hour strategy sessions with a marketing professional covering topics like marketing channels, messaging, branding and target audiences.
  • A written summary of marketing goals, target audiences and channels to prioritize.
  • A starter plan of recommendations & actionable next steps to begin executing your strategy.
  • Note: this project does not include the creation of content such as emails, print materials, or social media posts.*
Additional details

Next year will be our 20th anniversary as an organization, and we want to build a marketing/branding/fundraising campaign around this milestone which highlights our impact over the past 20 years, lays out a vision and goals for the future, and rallies community support to help us achieve that vision.

What we have in place
  • We currently have template materials & examples from sister organizations, which should make it easy for you to get started. We also have development and communications staff and Board members, and the ability to provide any other information you need.
How this will help
This project will save us $2,998 , allowing us to invest more in our programmatic work (environmental education, water quality monitoring in streams/beaches/ocean, and policy advocacy).

Santa Barbara Channelkeeper has been a strong voice for clean water in our community for 20 years. We aim to leverage our 20th anniversary as an opportunity to raise awareness about what we've achieved over the past 20 years and what we hope to accomplish in the next 5, 10 and 20 years, and to generate excitement, enthusiasm and donations to set us up for success to achieve our goals and vision for the future.

Project plan

P
Prep: Information Sharing & Goal Setting
  • Volunteer Manager outlines any current marketing activities and strategies
  • Volunteer Manager shares any existing marketing materials
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Strategy Sessions
  • Up to 3 strategy sessions with Professional, marketing/communications team, and/or others involved in strategy & decision-making
  • [Suggested Session] On-boarding session to discuss goals, themes and core messaging
  • [Suggested Session] Identifying target audience and messaging
  • [Suggested Session] Prioritizing marketing channels and executional starting points
2
Milestone 2: Next Steps
  • Professional shares brief with summary of discussion, agreed upon marketing strategies & tactics to prioritize, and areas for further exploration
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About the org

Santa Barbara Channelkeeper
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Causes
Environment Education Science & technology
Posted by
AK
Amanda K.

Communications Coordinator

Our mission

Santa Barbara Channelkeeper is a grassroots non-profit organization whose mission is to protect and restore the Santa Barbara Channel and its watersheds through science-based advocacy, education, field work and enforcement.

Testimonials

Read the Impact Story
Jeri was extremely professional and very flexible. She has a thorough knowledge of her field and was wonderful to work with
Amanda K.

Communications Coordinator

Marketing Strategy Sessions Project

(No testimonial has been submitted by Jeri)
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