Messaging Guidelines

Posted by
Kevin L.

Student Vote Coalition Coordinator

Posted Date
Jun 3, 2019
Virtual volunteer opportunity
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1 application submitted

Impact statement
This project will save us $4,212 , allowing us to potentially buy more resources for our working group, including trainings and retreats for morale boosting and team building.

Project Details

What We Need
  • Boilerplate descriptions of Organization or program (50-, 100-, and 200- word versions)
  • List of keywords to use & words to avoid when writing about Organization or program
Additional Details

Need focused assistance on developing an all-encompassing name for our "Student Vote Coalition." Following are key words on current organization's activities: expanding influence, growth, leadership development, voter registration, youth empowerment, citizenship services, voter education, base building, community projects, listening sessions, public input, establishing connections, restoration of rights, election protection, advocate recruitment, local elections, parent and youth councils.

What We Have In Place
  • We currently have our existing name, "Student Vote Coalition", which should make it easy for you to get started. We also have words and phrases that describe all the tings we do, and the ability to provide any other information you need.
How This Will Help

Having a working group name that covers everything that we do, not just student vote and registration efforts, will elevate our purpose and motivate our members. It will allow partners and community members better understand our objectives and specialties. It will better reflect the interactions and services we provide on a daily basis.

Project may require a short interview with the organization.

Project Plan

Prep: Information Sharing & Goal Setting
  • Volunteer Manager shares existing marketing & communications materials
  • Professional and Volunteer Manager discuss communications goals and target audience(s)
Milestone 1: Boilerplate Descriptions
  • Professional reviews existing marketing & communications materials and drafts 50-, 100-, and 200- word descriptions of Organization
  • Volunteer Manager provides up to 2 rounds of feedback, which Professional incorporates
Milestone 2: Language Guidelines
  • Professional creates lists of keywords to use and words to avoid when describing Organization
  • Volunteer Manager provides 1 round of feedback, which Professional incorporates
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About The Org

Our Mission

One Arizona was formed in 2010 as a direct response to the growing disenfranchisement of voters and the attack on our Latino community in the form of SB1070. One Arizona works to improve the lives of minorities, young people and single women by building a culture of civic participation.

What We Do

Our efforts and strategies have focused on ensuring we build a strong grassroots program that meets voters where they are. Here is some of our collective highlights:
-Knocked on close to half a million doors (485,000 estimate)
-Made over 600,000 phone calls
-Signed up close to 100,000 Latinos on the Permanent Early Voting List (96,000 estimate)
-Our efforts combined with natural growth and other efforts has led to increase the size of the list for Latinos from 91,000 in Jan 2010 to over 300,000 as of November 2014.
-Registered and updated 30,000 voter registrations
-Continued to maintain a steady growth in the Latino electorate since 2010, share of the electorate 2008- 16%, 2010-12%, 2012- 18%, 2014-12%
-Most important, kept a unified front of allies and organizations to work on improving civic engagement efforts in Arizona

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