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Storytelling

Help America's Warrior Partnership enhance their annual reports, grant applications, and other marketing materials with compelling narratives about their organization’s mission, activities, and achievements.
America's Warrior Partnership
Augusta, GA, USA
America's Warrior Partnership
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America's Warrior Partnership
Augusta, GA, USA

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Cause
Human services
Skills
Marketing Writing

Posted May 28th

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Storytelling

Project details

What we need
  • A compelling narrative, or set of stories
  • Persuasive copy that can be used in appeals to donors, annual reports, grant applications, and media relations
  • Popular examples: Organization's founding story, a program achievement or milestone, a look back at the past few years, organizational backgrounder, etc.
  • Note: This project is not intended to support your general content planning or marketing but there are several projects in our Marketing & Communications category which are a good fit!
Additional details

This narrative will be featured in America's Warrior Partnership's annual peer-to-peer giving campaign focused on empowering military, veterans, families, and caregivers. Previously called #IAMAWARRIOR, the campaign seeks to inspire community members to utilize their networks to help raise monetary support and awareness for America's Warrior Partnership's mission and programs.

The compelling and persuasive copy will be used on campaign pages, social media, and in published articles.

What we have in place
  • We have the ability to provide additional supporting data when necessary, success stories, and quotes.
How this will help
This project will save us $2,397 , allowing us to share our service model and programs (which give local organizations the tools, resources, & partnerships they need to be responsive to their unique veterans & families) with more communities.

The money raised through this campaign (featuring the storytelling) sustains America's Warrior Partnership's operations and allows our organization to bring the necessary and unifying resources to communities to make it easier for the men and women who served our nation to lead the lives they deserve.

Project plan

P
Prep: Information Gathering
  • Volunteer Manager and Professional discuss the objectives of project and key audiences
  • Volunteer Manager provides Professional with relevant background materials (e.g., annual reports, white papers, brochures, organizational history)
1
Milestone 1: Storytelling Framework
  • Professional presents and discusses primary story angle(s) to the Volunteer Manager
  • Volunteer Manager facilitates interviews between Professional and individuals willing to share their story (if applicable)
2
Milestone 2: Document Creation
  • Professional shares draft with Volunteer Manager
  • Volunteer Manager provides Professional with up to two rounds of feedback
3
Milestone 3: Wrap-Up
  • Professional submits final version
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About the org

America's Warrior Partnership
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Causes
Human services Community & economic development Military & veterans affairs
Posted by
Lori N
Lori N.

Volunteer manager

Our mission

Empowering Communities to Empower Veterans.

What we do

Our approach to accomplishing this mission takes many forms, but it starts with connecting community organizations with local veterans to understand their unique situations.

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