We use Google Analytics to track utilization of our website and mobile app. While I can navigate around the platform and find the basic information, I only have a shallow understanding of what analytics would be most helpful to our organization. I could also use a better system for quickly tracking the information I need all in one place, versus stumbling around each month to find what I'm looking for. I've tried my best but there has got to be a better way!
Our organization promotes better access to supports and services for people with dementia and those that care for them. Our website and mobile app are our number one tools that we want people to use to find and access those services. Tracking the utilization of these tools will help us prove our value to our donors and to the community, and help us set more accurate goals for growth.