Google Analytics Reporting
Google Analytics Reporting
Project details
What we need
- An initial set of Google Analytics reports that can be used to track key metrics about the Organization’s web performance and insights on visitors' interest
- Training on how to maintain reports and analyze collected data to inform changes to the Organization's web presence
- Optional: Training on how to create reports and use common insights features in Google Analytics
Additional details
We use Google Analytics to track utilization of our website and mobile app. While I can navigate around the platform and find the basic information, I only have a shallow understanding of what analytics would be most helpful to our organization. I could also use a better system for quickly tracking the information I need all in one place, versus stumbling around each month to find what I'm looking for. I've tried my best but there has got to be a better way!
What we have in place
- We currently have an analytics account for our website and mobile app, which should make it easy for you to get started. We also have a few dashboards/reports I've tried before, and the ability to provide any other information you need.
How this will help
This project will save us $4,762 , allowing us to spend that money on marketing and advertising to give us more users to track!
Our organization promotes better access to supports and services for people with dementia and those that care for them. Our website and mobile app are our number one tools that we want people to use to find and access those services. Tracking the utilization of these tools will help us prove our value to our donors and to the community, and help us set more accurate goals for growth.
Project plan
Testimonials
(No testimonial has been submitted by Lisa)
I feel lucky to have partnered with Lisa (executive director) on advancing the cause of RDMI. The organization is doing great work in the community and is on track to show progress with better analytics and reporting.