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Matched with Eric S
Matched with
Eric S.

Google Analytics Reporting

Help Rethinking Dementia: Accelerating Change set up the right reports to understand how visitors are navigating their website and exploring their products and services online.
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Google Analytics Reporting

Project Details

What We Need
  • An initial set of Google Analytics reports that can be used to track key metrics about the Organization’s web performance and insights on visitors' interest
  • Training on how to maintain reports and analyze collected data to inform changes to the Organization's web presence
  • Optional: Training on how to create reports and use common insights features in Google Analytics
Additional Details

We use Google Analytics to track utilization of our website and mobile app. While I can navigate around the platform and find the basic information, I only have a shallow understanding of what analytics would be most helpful to our organization. I could also use a better system for quickly tracking the information I need all in one place, versus stumbling around each month to find what I'm looking for. I've tried my best but there has got to be a better way!

What We Have In Place
  • We currently have an analytics account for our website and mobile app, which should make it easy for you to get started. We also have a few dashboards/reports I've tried before, and the ability to provide any other information you need.
How This Will Help
This project will save us $3,757 , allowing us to spend that money on marketing and advertising to give us more users to track!

Our organization promotes better access to supports and services for people with dementia and those that care for them. Our website and mobile app are our number one tools that we want people to use to find and access those services. Tracking the utilization of these tools will help us prove our value to our donors and to the community, and help us set more accurate goals for growth.

Project Plan

P
Prep: Information Sharing & Goal Setting
  • Volunteer Manager gives overview of the current setup of Google Analytics and shares login details for existing Google Analytics account
  • Professional connects with Volunteer Manager for a brainstorming/overview session, to discuss goals for reporting and analysis
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Report Creation & Feedback
  • Professional creates an initial set of reports in Google Analytics based on initial conversation with Volunteer Manager
  • Professional shares reports with the Volunteer Manager and explains how they map to the Organization’s goals
  • Volunteer Manager provides any feedback on reports (up to two rounds)
  • Professional implements feedback and provides a revised set of reports
2
Milestone 2: Training and Best Practices
  • Professional creates guidelines for continued maintenance and update of reports in Google Analytics, as well as data interpretation and analysis
  • Professional reviews above guidelines with Volunteer Manager
  • Professional is available for up to two weeks to address questions as Volunteer Manager starts to regularly use reports for tracking and analysis
3
Milestone 3 (Optional): Additional Training
  • Professional walks the Volunteer Manager through the process of creating and saving reports
  • Professional shows the Volunteer Manager how to use common insights features in Google Analytics, such as Audience Insights, Traffic Insights and Search Insights
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About The Org

Posted by
Lisa M.

Executive Director

Our Mission

Rethinking Dementia: Accelerating Change aims to improve the lives of people affected by dementia by promoting better access to quality supports and services through innovative community collaboration.