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Facebook Ads Set Up

Help South Jersey All Breed Horse Rescue promote their mission, acquire new donors, and reach new people interested in their cause with Facebook Ads.
South Jersey All Breed Horse Rescue
Egg Harbor City, NJ, USA
South Jersey All Breed Horse Rescue
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South Jersey All Breed Horse Rescue
Egg Harbor City, NJ, USA

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Cause
Animals
Skills
Digital advertising Digital marketing

Posted September 12th

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Facebook Ads Set Up

Project details

What we need
  • Creation of a Facebook Ad Campaign for a pre-determined number of ads including advertising objectives, target audience, budget, and schedule
  • Training on how to successfully update, monitor, and measure the performance of your ads on Facebook
  • Facebook pixel creation, if appropriate
Additional details

Looking to target different audiences and attract attention, donors and volunteers.
We are a Facebook created business and we would like to expand and reach more people. 95% of our PR is through Facebook.

What we have in place
  • We currently have plenty of photos and videos available, which should make it easy for you to get started. We also have an established FB account, and the ability to provide any other information you need.
How this will help
This project will save us $3,607 , allowing us to use our money for the feeding and care of our horses, ponies, drafts and mini horses.

We feel we can become more successful if we knew how to use FB to it's full advantage. we could reach more people to help us save more horses.

Project plan

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Prep: Information Gathering
  • Volunteer Manager and Professional connect to discuss the Organization’s current Facebook marketing strategies (if any), advertising objectives/ define call to action, and ideal target audience
    *Volunteer Manager shares available budget and schedule, as well as target audience email list (if applicable) with Professional
  • Volunteer Manager grants Professional access to the Organization’s existing Facebook account
  • Volunteer Manager and Professional agree on a set number/variations of ads for the Professional to create for the campaign
1
Milestone 1: Campaign & Ad Set-Up
  • Professional begins campaign set up by selecting a campaign objective
  • Professional creates ad set based on specific audience, detailed targeting, placements, and selects daily budget and schedule determined by Volunteer Manager
2
Milestone 2: Ad Creation & Feedback
  • Professional creates Facebook ad(s) and links to desired landing page (if any)
  • Professional shares ad(s) with Volunteer Manager and receives feedback
  • Professional incorporates feedback and submits ad(s) for Facebook review
3
Milestone 3: Tracking & Analytics
  • Professional trains Volunteer Manager how to track and analyze Facebook Advertising performance
  • Professional explains to Volunteer Manager how to update Ad Set, including how to turn off ad sets instead of deleting them
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About the org

South Jersey All Breed Horse Rescue
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Cause
Animals
Posted by
Bette F
Bette F.

Assistant Manager

Our mission

South Jersey Horse Rescue is a 501c3 non-profit horse rescue and rehabilitation facility. Our mission is to provide a loving sanctuary to abandoned, neglected, abused and slaughter bound horses.

What we do

We evaluate and rehabilitate when needed and then re-home the horses we rescue. We do have some permanent residents, but strive to adopt out as many animals as possible to loving forever homes. We are 100% volunteer run and operate solely on donations.

Testimonials

Read the Impact Story
(No testimonial has been submitted by Bette)
(No testimonial has been submitted by Shivani)
The pixel