This project was completed on Apr 13, 2020
Matched with Ashley E. C
Matched with
Ashley E. C.

Website Copywriting

Help Pediatric Palliative Care Coalition improve their visibility in web search results by refreshing their website with clear and engaging copy that incorporates search engine optimization keywords.
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Project Details

What We Need
  • Tightly-written web copy of up to to eight pages of 200-300 words each
  • The opportunity to work closely with an experienced, SEO literate copywriter
Additional Details

We recently had our website redesigned and updated, so we are happy with the graphic design elements. However, the copy needs work! We would like to have a volunteer work on the copy for four pages of our website in order to be more vibrant and do a better job at telling our story.

What We Have In Place
  • We currently have an updated website, which should make it easy for you to get started. We also have other marketing materials, and the ability to provide any other information you need.
How This Will Help
This project will save us $6,073 , allowing us to provide more resources to families with medically complex children.

We have many wonderful resources on our website but not much traffic. As we don't have a physical location, our website is our "place of business." It should reflect who we are as an organization.

Project Plan

Prep: Review of Current Materials
  • Volunteer Manager and Professional meet to review Organization's website or website plan, discuss goals, and align expectations
  • Volunteer Manager and Professional discuss the brand positioning and communications plan (if available), the purpose, key messages, desired tone and target audience
  • Volunteer Manager and Professional agree on a schedule for completion
  • Volunteer Manager provides Professional with any existing materials and content strategy to begin writing
Milestone 1: Draft
  • Professional drafts SEO-optimized website copy and sends to Volunteer Manager for review
  • Professional and Volunteer Manager review copy (up to two rounds of review and revision)
Milestone 2: Final Draft
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About The Org

Pediatric Palliative Care Coalition
Our Mission

Pediatric Palliative Care Coalition provides resources for families and medical professionals caring for children with life limiting illness.


Ashley was very responsive.
Betsy Hawley
Betsy H.

Executive Director

Website Copywriting Project

(No testimonial has been submitted by Ashley E.)

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