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Market Analysis

Help Tenafly Nature Center gain a thorough understanding of the community and beneficiaries they serve, and how similar organizations and programs are working.
Tenafly Nature Center
Tenafly, NJ, USA
Tenafly Nature Center
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Tenafly Nature Center
Tenafly, NJ, USA

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Cause
Environment
Skills
Research Strategy consulting

Posted May 16th

Market Analysis

Project details

What we need
  • A written analysis of the Organization's position in the community it serves and its ability to address identified needs/problems for its beneficiaries
  • A summary of the Organization's strengths and weaknesses, related to its program goals as needed
  • A summary of competitors or potential collaborators
  • An appendix of all data gathered to perform analysis, including sources
What we have in place
  • We currently have a market analysis, which should make it easy for you to get started. We also have a strategic plan, and the ability to provide any other information you need.
How this will help
This project will save us $10,948 , allowing us to offer more environmental education experiences at an accessible price point.

The Tenafly Nature Center is struggling to find a message that resonates with its community.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager delivers all available data on customer/beneficiary base
1
Milestone 1: Market Size & Growth
  • Professional works with Volunteer Manager to identify the target customer/beneficiary
  • Professional outlines total addressable market based on current “sales” and 3rd party sources to gather potential market numbers
  • Based on current trends, Professional forecasts market growth rate
2
Milestone 2: Market Segmentation
  • Professional segments target addressable market based on most relevant factors, i.e. geographic, psychographic, behavioristic, etc.
3
Milestone 3: Competitive Analysis
  • Professional identifies all potential competitors
  • Professional outlines strengths and weaknesses of all competitors as compared to Organization
4
Milestone 4: Presentation of Findings
  • Professional delivers document outlining all findings
  • Q&A session
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About the org

Tenafly Nature Center
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Causes
Environment Education
Posted by
Debora D
Debora D.

Executive Director

Our mission

The stewardship of nearly 400 wooded acres for the purposes of conservation, education and recreation.

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