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Logo Design & Visual Brand Identity

Help Waseca Area Foundation elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Waseca Area Foundation
Waseca, MN, USA
Waseca Area Foundation
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Waseca Area Foundation
Waseca, MN, USA

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Cause
Community & economic development
Skills
Graphic design

Posted May 14th

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Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional details

We currently have a graphic and several phrases attached to our org. We would like to come up with a meaningful logo with or without a tagline that we can use consistently going forward.

What we have in place
  • We currently have logo and several ideas of taglines, which should make it easy for you to get started. We also have staff of Exec Director to talk to, and the ability to provide any other information you need.
How this will help
This project will save us $4,817 , allowing us to put more of the contributions of our local donors to granting needs of the community vs spending the donations on operational costs.

We want to create a consistent tagline/logo for all displays, letterhead, etc as we now have inconsistent tag lines being used.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Waseca Area Foundation
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Causes
Community & economic development Arts & culture Education
Posted by
Amy P
Amy P.

Executive Director

Our mission

To provide an opportunity for groups or individuals to leave a legacy through contributions, which build a permanent community fund committed to meeting the changing needs of the Waseca area.

What we do

We host over 60 fund within our family of funds. We administer grants for our county 2 times a year to non profits and government agencies. We grant out over $300,000 annually to those grant applicants including scholarships for high school graduations and non-traditional students. Our impact is far reaching and we are so blessed with the generosity of many donors to our community foundation.

Testimonials

Read the Impact Story
Dan was very professional and easy to work with! He was open to our edits and suggestions along the way and responded to whatever we asked! We are very happy with our finished product!
Amy P.
Amy P.

Executive Director

Logo Design & Visual Brand Identity Project

(No testimonial has been submitted by Dan)
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