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This project was completed on Jun 30, 2019
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Matched with Daniel S.
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See the Impact story
Social Media call
Friends of Refugees, Inc.
Social Media Call
Call details
What we'd like to talk about
We need to know what Facebook Ad strategies have hard data showing their efficacy at fundraising and new donor engagement outcomes for NPOs like ours, so we can spend our FB ad credit grant wisely.
Additional context
We received a grant of Facebook Ad credit and have never significantly used post boosting or special campaign tools on the platform. We have skilled volunteers in this area ready to help execute, but we are learning that there are very few or no resources out there with "data driven" proof of successful fundraising outcomes using the paid elements of Facebook ads. Our strategy approach we believe is sound (several campaigns we have in mind for the coming months); but our tactics are not informed by hard data and we cannot find anything to support specific tactics' efficacy vs. other tactics. We need an expert in fundraising with Facebook Ads!
"Phone calls" are 1 hour, one-time calls with an organization. Learn the difference between volunteering on a Phone call and a Project here.
Posted by
Brian B.
Executive Director
Our mission
Friends of Refugees' mission is to empower refugees through opportunities for well-being, education, and employment.
What we do
Friends of Refugees serves 5,000 refugees each year in the Clarkston, Georgia area. Services provided through our programs include:
Refugee Family Literacy: provides English literacy education and life skills instruction for refugee women along with high quality early learning for their children under the age of 5.
Refugee Career Hub: provides employment assistance, training classes, networking support, job placement and computer/internet access to refugees in their search for employment.
Embrace Refugee Birth Support: provides pre- and post-natal education and support to refugee women who are pregnant or new mothers.
Summer Youth Camp: provides a summer camp for elementary and middle school students to experience arts and crafts, sports, academics, and field trips.
Youth Mentoring: provides students tutoring, access to computers and internet for projects, test preparation, group activities, sports, and mentoring.
Community Garden: provides garden plots and community space for refugees to grow food for their families and sell produce for personal income.
Start ME Clarkston: provides a business accelerator program encompassing training, mentoring, and access to funds to help launch new refugee-owned businesses.
Testimonials
Daniel offered great insights after asking thoughtful questions. Greatly appreciated his advice and how actionable it was.
Brian was great. Friendly, passionate and open to recommendations. Would be glad to work with him again.
