Back to all projects

Google Ads Set Up

Help Homestretch make the most of a Google Ad Grant by setting up Google Ads to drive traffic to their website.
Homestretch
Falls Church, VA, USA
Homestretch
Unfollow
Log in to follow
Homestretch
Falls Church, VA, USA

0

Live Projects

3

Matched Projects
1 Followers
Cause
Housing & homelessness
Skills
Digital marketing Search engine marketing

Posted May 15th

Share this project:
Google Ads Set Up

Project details

What we need
  • Set up of Google Ads
  • Training for staff on how to monitor performance and update Google Ads going forward
  • Optional: Set up integration between Google Ads and Google Analytics
What we have in place
  • We currently have been approved for Google Ads (although we've never used them, which should make it easy for you to get started. We also have key messages, and the ability to provide any other information you need.
How this will help
This project will save us $3,607 , allowing us to provide roughly two months of housing for a homeless family.

As a small local nonprofit, it is difficult to get noticed by the larger community. Since we receive 98% of our income from non-government sources, primarily donations, it is critical that our story get out. Google ads that appear next to search results will make more people aware of our program, which can translate into more donations and more volunteers.

Project plan

P
Prep: Discuss Ads Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares Ads credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
1
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google Ads campaigns based on target audiences (e.g., donors vs. beneficiaries) and Ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
2
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
3
Milestone 3: Write Ads
  • Professional writes copy for Ads (one for each Ad group, if applicable)
  • Volunteer Manager provides feedback on Ad copy, which Professional incorporates
4
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor Ads portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google Ads with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Ads on Google Analytics
Show more

About the org

Homestretch
Unfollow
Causes
Housing & homelessness Human services
Posted by
Ken B
Ken B.

Development Director

Our mission

Homestretch empowers homeless parents with children to secure permanent housing and attain the skills, knowledge and hope they need to achieve self-sufficiency. We make a long-term investment in our clients through a two-year comprehensive, individualized program that helps them move from crisis to long-term stability and financial independence. These parents work hard to improve their lives and build a future for their children. They exit the program with a job, an affordable home, no debt, and savings in the bank.

Testimonials

Read the Impact Story
(No testimonial has been submitted by Ken)
Working with Homestretch was such a rewarding experience. Learning about this organization has re-shaped my view on the range of possibilities that can come from homeless prevention services. Nan was so sweet and amazingly flexible with her schedule. We got them set up for Google Ads success, and the brand is now attracting new audiences.
Ashley V.
Ashley V.

Volunteer

The pixel