Copywriting

Help HOPE Coalition express their voice and articulate their key messages with well-written and compelling marketing and communications materials.
HOPE Coalition
Red Wing, MN, USA
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HOPE Coalition
Red Wing, MN, USA

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Posted May 3rd

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Project details

What we need
  • Well-written and compelling copy for marketing or communication materials; examples include a brochure, blog post, one-pager/fact sheet, fundraising/promotional materials
  • Messaging that is consistent with brand identity, public relations strategy and communications objectives
Additional details

We are an advocacy organization for victims of child abuse, domestic violence, sexual assault and homelessness. We have a young woman who was in a violent teen dating situation. this was 3 years ago and she is doing very well, giving presentations in schools to other teens and she has excellent insight on the positive things law enforcement did during the initial investigation. We would like this info to be compelling and we will put in an infographic to send to law enforcement for training.

What we have in place
  • We currently have video interview of the young woman and the written info, which should make it easy for you to get started. We also have photos, can re-interview, and the ability to provide any other information you need.
How this will help
This project will save us $1,187 , allowing us to get essential information to local law enforcement in a large rural area in a very cost effective way.

Teaching law enforcement how to gently interview victims of domestic and sexual assault is challenging: time/staffing issues, defensiveness and unavailability of the victim for presentations. We feel if we can take her story and impressions of "what worked well" we can send that out to all law enforcement in our 2.5 rural counties to help them learn better victim interviewing skills

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides examples of existing communications and marketing materials such as links to website and social media, brochures, and other collateral
  • Volunteer Manager provides brand messaging guide and marketing strategy (if applicable)
  • Volunteer Manager communicates initial concept for deliverables to be created
1
Milestone 1: Information Gathering
  • Volunteer Manager and Professional connect to discuss goals of copywriting deliverables, target audience, and desired style and tone of writing
2
Milestone 2: First Draft
  • Professional shares first drafts of copy with Volunteer Manager for feedback with respect to style, tone, clarity, and length
3
Milestone 3: Finalize Copy
  • Professional incorporates feedback and submits final copy for review
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About the org

HOPE Coalition
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Our mission

No one thinks straight in a crisis. We all need help to navigate the multiple systems involved with trauma, violence and poverty. HOPE's mission is to empower lives through hope, offering support, education and advocacy to anyone affected by child abuse, sexual assault, domestic violence or homelessness.

What we do

We serve about 1700+ people a year in 2.5 rural counties in SE Minnesota. We have a domestic violence shelter, and offer advocacy and support to those who have experienced child abuse, sexual assault and homelessness. We are the only organization proving these services in our rural area.

Testimonials

Andrew was very good at communicating. He took the initiative to watch a short video of the story and then he was able to put it all together very well1
Linda F.
Linda F.

Development Coordinator

Copywriting Project

Had a great experience working with HOPE Coalition. So glad I had the opportunity to help support their vital mission.
Andrew M.
Andrew M.

Volunteer

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