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Event Branding & Visual Identity

Help Open Field update their upcoming event with a new logo and/or other design guidelines such as colors, font styles, and graphics that pairs well with their existing brand.
Open Field
Pittsburgh, PA, USA
Open Field
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Open Field
Pittsburgh, PA, USA

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Cause
Youth development
Skills
Graphic design Marketing

Posted April 16th

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Event Branding & Visual Identity

Project details

What we need
  • Consultation regarding the Organization's current event branding and desired objectives for the program's visual identity
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional details

Materials for advertisement, that include the new logo

What we have in place
  • We currently have a vision for the event, and several years experience, which should make it easy for you to get started. We also have a consultant helping with our branding, and the ability to provide any other information you need.
How this will help
This project will save us $6,632 , allowing us to provide leadership and life skills learning for more than 500 youth this summer

We aim to raise $10k+ with a re-vamped edition of our charity adult soccer tournament this year.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), Organization branding guidelines and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of preferred event branding ideas such as logos, themes, and other design elements
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager discuss goals of the event, the audience being targeted, preferred design elements, and any other relevant information
  • Professional and Volunteer Manager agree upon a visual identity concept for the event and the detailed scope for the deliverables (e.g., logo, custom graphics, updated style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different event logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in event communications and collateral material
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Open Field
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Causes
Youth development Community & economic development International affairs
Posted by
Justin F
Justin F.

Founder and CEO

Our mission

Our mission is to improve the lives and futures of youth through sport.

What we do

Open Field works to promote education, gender equity, health, leadership and life skills through community sports by training local coaches and creating opportunities for youth to play the game they love. With support from FIFA Foundation, we operate educational youth soccer leagues for more than 1,000 youth in Cameroon, Africa and Pittsburgh, PA.

Testimonials

Read the Impact Story
It was great working with Corey! He responded timely and worked within our requirements to get the job done!
Justin F.
Justin F.

Founder and CEO

Event Branding & Visual Identity Project

Justin was great to work with. He was well prepared with the information I needed for the project and got back to me in a timely manner with revisions.
Corey I.
Corey I.

Creative Director | Digital Marketing Manager

The pixel