Google Ads Set Up
Google Ads Set Up
Project details
What we need
- Set up of Google Ads
- Training for staff on how to monitor performance and update Google Ads going forward
- Optional: Set up integration between Google Ads and Google Analytics
Additional details
We want to make the most of our Adwords Grant and integrate our campaigns with Google Analytics.
What we have in place
- We currently have the AdWords Grant in place, which should make it easy for you to get started. We also have a mature website with content and a WooCommerce shop, and the ability to provide any other information you need.
How this will help
This project will save us $3,486 , allowing us to purchase a specialized veterinary monitor for our exam room. The monitor will help the care team track important health factors and support excellent care.
Our small but mighty grassroots organization has been working to protect primates around the globe since 1973. Fundraising for programs in Africa, Asia, and the Americas, and for our South Carolina sanctuary, is crucial for this mission. Getting maximum impact from our AdWords grant will help us grow our reach, strengthen programs, and engage an even broader community of supporters who care about primates, great and small. Your expertise with AdWords can make a difference!
Project plan
Our mission
IPPL is a grassroots nonprofit organization dedicated to protecting the world's remaining primates, great and small. Since 1973, we have worked to expose primate abuse and battled international traffickers. We also operate a sanctuary for gibbons (the smallest of the apes) in South Carolina and support primate rescue efforts worldwide, especially in countries where primates are native. Our goal is to keep these uniquely threatened animals safe from human cruelty, negligence, and exploitation, envisioning a world where all primates can thrive in their native habitats.
What we do
We focus on:
* offering advisory and financial support for activities that promote the well-being of monkeys and apes, both in the U.S. and overseas;
granting financial assistance to primate rescue centers and grassroots advocacy groups that help protect primates and their habitat in countries where primates are native;
publicizing the plight of abused primates and organizing international protest campaigns;
conducting investigations of illegal international primate trafficking; and
operating our South Carolina Headquarters Sanctuary for rescued gibbons who have come to us for a lifetime of compassionate care after former "careers" as laboratory subjects, discarded pets, and zoo exhibits.