Campaign Marketing Plan

The URBAN LEAGUE OF Essex County
Newark, NJ, USA
Unfollow
Log in to follow
The URBAN LEAGUE OF Essex County
Newark, NJ, USA

0

Live Projects

15

Matched Projects
1 Followers

Posted April 13th

Share this project:

Project details

What we need
  • A written summary of marketing goals and target audiences
  • Identification of the right marketing channels to prioritize
  • A plan (up to 3 months) for messaging frequency and types of content to share (Note: this project does not include the creation of content such as emails, print materials, or social media posts)
What we have in place
  • We currently have ideas, which should make it easy for you to get started. We also have a graphic designer, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to support the thrift store operations

This project will help us save our social enterprise thrift store.

Project plan

P
Prep: Information Sharing and Goal Setting
  • Volunteer Manager outlines any current marketing activities and strategies
  • Volunteer Manager shares any existing marketing materials and description of event, initiative, or milestone they wish to promote
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Identification of Marketing Channels
  • Professional conducts research and analysis to determine the channels that the Organization should be using to promote this specific initiative, and shares the information with the Volunteer Manager
  • Volunteer Manager provides feedback to the Professional on the channels identified
  • Professional incorporates Volunteer Manager’s feedback and finalizes channels
2
Milestone 2: Creation of Plan
  • Professional creates a plan for up to 3 months of communications, including recommendations on messaging, types of content, and frequency
  • Volunteer Manager provides feedback, which Professional incorporates
Show more

About the org

The URBAN LEAGUE OF Essex County
Unfollow
Our mission

Our Mission is to assist African-Americans and other disadvantaged urban residents in the achievement of social and economic equality. The Urban League of Essex County implements it mission through program services, bridge building and advocacy.

What we do

Since our founding in 1917 the League has put countless numbers of individuals and families on the path to economic opportunity, social equality and the achievement of their dreams. Each year, we help thousands of individuals and their families through quality programs in early childhood education, youth development, employment services, housing and neighborhood revitalization.

Testimonials

I love working with Jacob. He is very thorough, responsive, and patient. He went above and beyond what we thought we needed and has really changed the trajectory of our program. Words can not express how grateful we are for his help and passion for the project.
Vivian F.
Vivian F.

President & CEO

Campaign Marketing Plan Project

What a fantastic group to have worked alongside and collaborate with! From our initial call explaining the challenge and request for a "skill-based volunteer" to the final presentation detailing my thoughts to the group, the team at ULEC is an excellent organization. Alyson, the point of contact on the project was excellent at providing me feedback and information making the project feel collaborative and effortless. I look forward to helping execute the strategy we developed!
Jacob H.
Jacob H.

Volunteer

The pixel