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Logo Design & Visual Brand Identity

Help Consortium for Public Education elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Consortium for Public Education
Mckeesport, PA, USA
Consortium for Public Education
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Consortium for Public Education
Mckeesport, PA, USA

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Education
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Graphic design

Posted April 12th

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Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional details

This is actually not for an organizational logo, but rather for a logo to brand an initiative. It must complement our existing logo.

What we have in place
  • We currently have an organizational logo, which should make it easy for you to get started. We also have a description of the initiative we want to brand, and the ability to provide any other information you need.
How this will help
This project will save us $4,817 , allowing us to engage students from an entire school in our career exploration program for high school students.

We held a Conference to help businesses and schools understand the kinds of mutually beneficial partnerships they can form. We plan to keep participants engaged with a blog on business/school partnerships and are looking for a logo to brand the blog.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Consortium for Public Education
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Causes
Education Youth development
Posted by
Pamela G
Pamela G.

Communications Director

Our mission

We work to inspire and support students and educators and connect schools with their communities to help kids imagine, plan and prepare for successful futures.

What we do

At the Consortium, our goal is for every child to graduate from high school with a formal, viable plan for their future. A plan that answers three questions:

Who am I?
Who do I want to be?
How do I get there?

Our programs provide students with opportunities to explore careers and build skills so that they can make choices about their future that fit with their interests, abilities, and goals.

We also work with educators, helping them to develop the knowledge and skills they need to ensure their students are prepared for success in post-secondary education, careers, and life.

The Consortium serves more than 40 school districts across western Pennsylvania through initiatives strategically designed to strengthen and broaden school leadership, engage community and empower students. In all of our work, we relentlessly advocate for excellence and equity in public education for all students.

Testimonials

Read the Impact Story
Will not only created just the kind of banner we needed, he responded quickly to our request for help and turned our project around in just a couple days time. We are so grateful and would recommend him to anyone who needs a graphic designer
Pamela G.
Pamela G.

Communications Director

Logo Design & Visual Brand Identity Project

(No testimonial has been submitted by William)
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