Since October 2018 we have a much nicer new website (with a Wordpress template) but we're seeing a downturn in web traffic to the site. We'd like to better identify why. Some possibilities are that on pages we are seeing low ratings of "readability analysis" and not great ratings of "focused keyphrases" but there are probably other issues and details that we're missing. (We also need to update our Google Ad Words account but that's obviously a whole other project).
We would like to see our new website performing well, ultimately to garner more volunteers and donations so that we can serve more Bay Area young people with life-changing mentorships.
To provide children facing adversity with strong and enduring, professionally supported 1-to-1 relationships that change their lives for the better, forever.
We defend the potential of young people by serving kids between the ages of 6 - 18 in all nine Bay Area counties.
Many of our kids are from single-parent homes or live with a non-parent caregiver. Many live below the poverty level, with caregivers struggling to be an active presence while providing financial necessities for their family. Exposed to greater adversity such as elements of gang activity, substance abuse, and crime, they have the potential for greatness but need a special role model and friend they can trust.
We are a lifeline for these kids, by providing a special match with a mentor to help them realize their potential.