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This project was completed on May 21, 2019
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Matched with Astra R.
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See the Impact story
Search Engine Optimization Audit
Big Brothers Big Sisters of the Bay Area
Big Brothers Big Sisters of the Bay Area
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Search Engine Optimization Audit
Project details
What we need
- Analysis of website’s on-page content, technical structure, and presence of inbound links on other websites for search engine optimization
- Actionable steps to improve website’s performance in search engines via organic search
Additional details
Since October 2018 we have a much nicer new website (with a Wordpress template) but we're seeing a downturn in web traffic to the site. We'd like to better identify why. Some possibilities are that on pages we are seeing low ratings of "readability analysis" and not great ratings of "focused keyphrases" but there are probably other issues and details that we're missing. (We also need to update our Google Ad Words account but that's obviously a whole other project).
What we have in place
- We currently have Google Analytics, which should make it easy for you to get started. We also have communication staff, and the ability to provide any other information you need.
How this will help
This project will save us $8,782 , allowing us to focus resources directly on our programs.
We would like to see our new website performing well, ultimately to garner more volunteers and donations so that we can serve more Bay Area young people with life-changing mentorships.
Project plan
Posted by
Rick O.
Volunteer manager
Our mission
To provide children facing adversity with strong and enduring, professionally supported 1-to-1 relationships that change their lives for the better, forever.
What we do
We defend the potential of young people by serving kids between the ages of 6 - 18 in all nine Bay Area counties.
Many of our kids are from single-parent homes or live with a non-parent caregiver. Many live below the poverty level, with caregivers struggling to be an active presence while providing financial necessities for their family. Exposed to greater adversity such as elements of gang activity, substance abuse, and crime, they have the potential for greatness but need a special role model and friend they can trust.
We are a lifeline for these kids, by providing a special match with a mentor to help them realize their potential.
Testimonials
Astra is amazing! She's smart, reliable, and fun to talk to, especially because she has great examples and metaphors to describe highly technical topics. I highly recommend working with Astra and I'm grateful for her expertise and generous spirit.
I enjoyed doing the website SEO audit for Big Brothers Big Sisters of the Bay Area. (BBBSBA). While working on this project, Skye Christensen, BBBSBA's Director of Communications, was helpful, a joy to work with and provided the analytical tools and resources necessary to complete the audit in an efficient and timely fashion.
