This project is in progress
Matched with Astra Rai D
Matched with
Astra Rai D.

Search Engine Optimization Audit

Posted by
Skye C.

Communications Director

Posted Date
Apr 10, 2019
Virtual volunteer opportunity
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Search Engine Optimization Audit
Impact statement
This project will save us $5,767 , allowing us to focus resources directly on our programs.

Project Details

What We Need
  • Analysis of website’s on-page content, technical structure, and presence of inbound links on other websites for search engine optimization
  • Actionable steps to improve website’s performance in search engines via organic search
Additional Details

Since October 2018 we have a much nicer new website (with a Wordpress template) but we're seeing a downturn in web traffic to the site. We'd like to better identify why. Some possibilities are that on pages we are seeing low ratings of "readability analysis" and not great ratings of "focused keyphrases" but there are probably other issues and details that we're missing. (We also need to update our Google Ad Words account but that's obviously a whole other project).

What We Have In Place
  • We currently have Google Analytics, which should make it easy for you to get started. We also have communication staff, and the ability to provide any other information you need.
How This Will Help

We would like to see our new website performing well, ultimately to garner more volunteers and donations so that we can serve more Bay Area young people with life-changing mentorships.

Project Plan

Prep: Planning
  • Volunteer Manager outlines any existing SEO activities or strategies, target audience for engagement and existing channels for website traffic
  • Volunteer Manager shares admin credentials with Professional necessary to complete audit
Milestone 1: Site Content Audit
  • Professional assesses on-site elements including URL structures, navigation, internal links, use of keywords and general copy
  • Professional creates list of every page in a spreadsheet with notes and recommendations for improvement
Milestone 2: Technical Audit
  • Professional assesses technical site elements that affect crawlability like sitemap, use of HTTPS, HTML structure, site speed, and presence of 404 or server errors
  • Professional provides recommendations to improve search engine indexing
Milestone 3: Off-Site Link Audit
  • Professional uses a free tool (like Moz ) to assess presence and state of backlinks and anchor text
  • Professional provides recommendations to improve domain and page authority
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About The Org

Our Mission

To provide children facing adversity with strong and enduring, professionally supported 1-to-1 relationships that change their lives for the better, forever.

What We Do

We defend the potential of young people by serving kids between the ages of 6 - 18 in all nine Bay Area counties.

Many of our kids are from single-parent homes or live with a non-parent caregiver. Many live below the poverty level, with caregivers struggling to be an active presence while providing financial necessities for their family. Exposed to greater adversity such as elements of gang activity, substance abuse, and crime, they have the potential for greatness but need a special role model and friend they can trust.

We are a lifeline for these kids, by providing a special match with a mentor to help them realize their potential.