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Pricing Strategy

Help The Scholarship Academy, Inc. create a well-designed pricing structure that accounts for key variables in their target market and product/service offering.
The Scholarship Academy, Inc.
Atlanta, GA, USA
The Scholarship Academy, Inc.
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The Scholarship Academy, Inc.
Atlanta, GA, USA

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Cause
Education
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Finance Strategy consulting

Posted May 21st

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Pricing Strategy

Project details

What we need
  • Analysis of Organization’s target audience, competition, costs and products/services
  • Recommendations for pricing for existing products/services
  • Assessment of whether any products/services should be discontinued or offered at differential price points based on constituents’ needs
Additional details

The Scholarship Academy is a nonprofit organization that was founded in 2006. Our mission is to be a higher education planning resource for high school and college students and assist them with securing both need- and merit-based scholarships to pursue higher education opportunities. Since our founding, we have helped students secure more than $37 million in private scholarships. We are developing an earned revenue strategy, and we need a scaled pricing plan for our services/products.

What we have in place
  • We currently have a list of our services/products and a rough pricing plan, which should make it easy for you to get started. We also have a demo of our online curriculum which we license for a fee, and the ability to provide any other information you need.
How this will help
This project will save us $8,908 , allowing us to devote more staff time to volunteerism and pro bono work.

This project is important because it will help us generate revenue streams that will render us less dependent on grants and donations. We will be able to maximize the efficiency of our staff if we devote more time to service delivery in pursuit of our mission rather than expending human capital on the labor-intensive activities of grantsmanship and development work.

Project plan

P
Prep: Current Materials
  • Volunteer Manager provides overview of current pricing and products/services and business practices
1
Milestone 1: Research & Analysis
  • Professional connects with Volunteer Manager for a brainstorming/overview session
  • Professional analyzes current pricing strategies
  • Professional gathers information about the Organization’s products and services and the use of the Organization’s resources in providing those products and services
  • Professional researches and analyzes similar products and services on the market
2
Milestone 2: Recommendations
  • Professional proposes pricing for products/services based on research of demand, audience, costs, competition, etc.
  • Professional assesses any changes needed such as phasing out certain products/services, differential or tiered pricing, etc.
  • Organization provides feedback to Professional's proposals
3
Milestone 3: Delivery of Pricing Strategy
  • Professional delivers a Pricing Strategy outlining the new pricing recommendations
  • Professional provides suggestions for how to roll out the new plan
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About the org

The Scholarship Academy, Inc.
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Cause
Education
Posted by
Jessica J
Jessica J.

Executive Director

Our mission

TSA's mission is to be a higher education planning resource for high school and college students and assist them with securing both need- and merit-based scholarships to pursue higher education opportunities at accredited colleges, universities and technical institutions.

Testimonials

Read the Impact Story
(No testimonial has been submitted by Jessica)
Jessica was always available and provided all of the necessary information needed to complete this project.
Francis Aminkeng T.
Francis Aminkeng T.

Volunteer

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