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Social Media Strategy

IMPACCT Brooklyn (Pratt Area Community Council)
Brooklyn, NY, USA
IMPACCT Brooklyn (Pratt Area Community Council)
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IMPACCT Brooklyn (Pratt Area Community Council)
Brooklyn, NY, USA

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Cause
Community & economic development
Skills
Digital marketing Social media

Posted March 28th

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Social Media Strategy

Project details

What we need
  • A document outlining the most appropriate social media channels, strategies for usage, goals and key metrics to evaluate success
  • Expert consultation on messaging, scheduling and frequency
  • Tailored suggestions for style, tone, and types of content to best showcase the Organization
What we have in place
  • We currently have a decent social media following on Twitter, Insta, and FB, which should make it easy for you to get started. We also have regular content and messaging to convey, and the ability to provide any other information you need.
How this will help
This project will save us $6,632 , allowing us to to do more with less when it comes to marketing and advertising

Effective social media marketing and messaging will allow us to easily disseminate information and make sure everyone in the central Brooklyn area is aware of, and can access, services and workshops we offer while giving the organization a human touch.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager shares details of current online presence and general goals for the Social Media Strategy with Professional
  • Volunteer Manager grants Professional access to existing social media accounts
1
Milestone 1: Analysis and Feedback
  • Professional conducts a thorough analysis of existing social media accounts
  • Professional suggests the best social media platforms to use, along with overall goals and associated key metrics
  • Professional suggests guidelines for page creation, content posting and commenting
  • Volunteer Manager provides feedback, which Professional incorporates
2
Milestone 2: Document Creation
  • Professional drafts a strategic document which includes overall goals, messaging guidelines and metrics overview
3
Milestone 3: Final Deliverables
  • Professional delivers final document
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About the org

IMPACCT Brooklyn (Pratt Area Community Council)
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Causes
Community & economic development Civil rights Housing & homelessness
Posted by
AM
Andrew M.

Communications Manager

Our mission

IMPACCT Brooklyn embraces a vision in which people strive together to build an equitable, diverse, engaged, and flourishing community in central Brooklyn.

We pursue five major goals:

* to preserve and develop safe and affordable housing, a basic human right;
* to support a vibrant local commerce
* to sustain and develop an economic, racial, and cultural diversity
* to promote knowledge and concerted action
* to foster an ethic that all members of the community contribute to the greater good.

What we do

IMPACCT Brooklyn is one of Brooklyn's premier community development corporations serving the neighborhoods of Bedford Stuyvesant, Clinton Hill, Fort Greene, Downtown Brooklyn, Crown Heights, Prospect Heights, and Prospect-Lefferts Gardens.

We work hand-in-hand with low- and moderate-income community members and stakeholders to preserve and develop affordable housing, provide quality property management, promote commercial revitalization and strengthen local businesses, create homeownership opportunities, protect tenant rights, combat predatory lending practices and prevent home-loss.

Testimonials

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