Communications Call

Posted by
Theresa F.

Director of Communications

Posted Date
Mar 25, 2019
Location
Virtual volunteer opportunity
Communications Call

Call Details

What We'd Like To Talk About
Project topic
I'd like to brainstorm ideas for a video to illustrate how individuals and companies can engage with the American Cancer Society. We have an initial storyboard, but need advice to execute it.
Additional Context

Project:
ACS Red, White and Blue Video

Objective:
Recruitment / mobilize engagement

Use:
External meeting follow-up emails
Prospect emails
Social media channels
Looping video at ACS fundraisers, wellness events, tabling, etc.

Concept:
HIGH ENERGY, colorful / visual video set to energetic music
Rapid fire words and images
Approximately 1 minute in length

Initial storyboard:

Word on the screen: We are American Cancer Society / We attack cancer from every angle...

Words intermingled with images and/or videos
- Research
- Lodging
- Rides
- Education
- 24/7 life helpline

Word on the screen: ...and you can, too...

Word on the screen: ...By volunteering in your community...

Words intermingled with images and/or videos
- American Cancer Society Cancer Action Network
- Coaches vs. Cancer
- Making Strides Against Breast Cancer
- Relay For Life
- Road to Recovery
- Endurance Events
- Hope Lodge

Word on the screen: ...Or, by mobilizing your company...
- Company event teams
- Volunteerism
- Employee Engagement Days
- Matching gifts
- Sponsorships

Word on the screen: ...Join our mission to save lives, celebrate lives and lead the fight for a world without cancer today!
Cancer.org / 800-227-2345
ACS and ACS CAN logos

"Phone Calls" are 1 hour, one-time calls with an organization. Learn the difference between volunteering on a Phone Call and a Project here.

About The Org

Our Mission

The American Cancer Society's mission is to save lives, celebrate lives, and lead the fight for a world without cancer.

What We Do

The American Cancer Society is a nationwide, community-based voluntary health organization dedicated to eliminating cancer as a major health problem. Our Global Headquarters are located in Atlanta, Georgia, and we have regional and local offices throughout the country to ensure we have a presence in every community.

While most people know us for our research, we do so much more. We attack cancer from every angle. We promote healthy lifestyles to help you prevent cancer. We research cancer and its causes to find more answers and better treatments. We fight for lifesaving policy changes. We provide everything from emotional support to the latest cancer information for those who have been touched by cancer. And we do it all 24 hours a day, 7 days a week.

Our phone call is sponsored by: American Cancer Society

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