Logo Design & Visual Brand Identity

for  The Homesteadista
Philadelphia, PA, USA
Posted by
Lisa Q.


Posted Date
Mar 25, 2019
Virtual volunteer opportunity
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1 application submitted

Logo Design & Visual Brand Identity
Impact statement
This project will save us $4,817 , allowing us to graphically present our brand, mission and programming and will help us better connect with users in a powerful way. We'll be able to focus on programming and not have to worry about design.

Project Details

What We Need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
What We Have In Place
  • We currently have a website and design elements, which should make it easy for you to get started. We also have previously used images and design options, and the ability to provide any other information you need.
How This Will Help

The organization is very image-heavy in it's vision and mission - we aim to give visibility to marginalized urban women and to show them as strong, beautiful, smart and environmentally savvy. We want to show their diversity and inspire leadership and community. We've received a lot of positive feedback on the graphic design of the site, but I'm not sure if the design is transferable to other media. I'd like to clarify and simplify the brand image.

Project may require a short interview with the organization.

Project Plan

Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

Our Mission

The Homesteadista is a social impact non-profit. We are re-imagining leadership ecosystems within the environmental justice movement, to include historically marginalized women and girls. We use communication technologies to tap into an already rich pool of talent and ingenuity to proactively nurture progressive partnerships from and within their often disenfranchized community. Through fresh media platforms and networks, we unite current changemakers with aspiring ones, beneficiaries, and supportive allies.

Our project is sponsored by: Philadelphia Foundation

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