Logo Design & Visual Brand Identity
Logo Design & Visual Brand Identity
Project details
What we need
- Consultation regarding the Organization's current branding and desired branding objectives
- Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
- High-resolution logo delivered electronically (in formats for digital and print use)
What we have in place
- We currently have a website and design elements, which should make it easy for you to get started. We also have previously used images and design options, and the ability to provide any other information you need.
How this will help
This project will save us $4,817 , allowing us to graphically present our brand, mission and programming and will help us better connect with users in a powerful way. We'll be able to focus on programming and not have to worry about design.
The organization is very image-heavy in it's vision and mission - we aim to give visibility to marginalized urban women and to show them as strong, beautiful, smart and environmentally savvy. We want to show their diversity and inspire leadership and community. We've received a lot of positive feedback on the graphic design of the site, but I'm not sure if the design is transferable to other media. I'd like to clarify and simplify the brand image.
Project plan
Our mission
We are intelligent and progressive women's media serving global urbanites as advocates of agency and empowerment. Our deep-dive profiles, solutions journalism, and easy-to-implement calls to action invite readers who live at the intersection of identity and policy, to think and do with meaningful consideration and a joyful engagement.
What we do
Our eponymous magazine is the go-to resource for the global-minded and socially conscious city woman. Editorial content includes stories of personal and professional growth, hurdles and successes, resources for financial, legal, and cultural literacies.
Alongside our free content, we offer a curated collection of real-life inspo - socially conscious, affordably luxe quality products, print editions, services, and courses as guideposts identifying spaces where it's great to be a woman.