Social Media Content Calendar

Help Pure Game get a social media account up and running with 4 weeks of scheduled content ready to post, and a content calendar template they can use for months to come.
Pure Game
Aliso Viejo, CA, USA
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Pure Game
Aliso Viejo, CA, USA

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Posted April 22nd

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Project details

What we need
  • A 4-week content calendar for one social media platform, including graphics & copy (12-20 posts, or as agreed upon by both parties)
  • A content calendar template that can be used to plan out posts in the future
What we have in place
  • We currently have a social media coordinator for Facebook and Instagram, which should make it easy for you to get started. We also have content that we can post and a voice document for Pure Game, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to to a lunch program for an inner-city school for an entire school year.

The organization reaches its 10-year anniversary this year. We are now growing our public relations and social media. We need a structure so our social media coordinator can follow.

Project plan

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Prep: Audit & Planning
  • Volunteer Manager shares social media credentials and existing marketing materials with Professional
  • (If applicable) Professional audits existing social media account to determine which content types are performing best
  • Volunteer Manager and Professional discuss & agree upon target audiences, content types, and posting frequency
1
Milestone 1: Calendar Structure Creation
  • Professional uses Google Sheets, Excel, Airtable, or comparable software to set up content calendar structure
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
2
Milestone 2: Content Creation
  • Volunteer Manager shares raw materials (photos, quotes, stories, etc) that Professional needs to create content
  • Professional creates up to 4 weeks’ worth of social media posts (approximately 12-20 posts) and inputs into calendar
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
3
(Optional) Milestone 3: Content Scheduling / Software Setup
  • Professional connects Organization’s social media account to a scheduling software like Buffer or Hootsuite
  • Professional sets up and schedules up to 4 weeks of posts in scheduling software
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About the org

Pure Game
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Our mission

The mission of Pure Game is to provide positive mentors who champion the development of a child's self-esteem and confidence, inspiring them to believe in themselves and the possibilities of a better life.

What we do

Pure Game is a unique teaching platform that infuses a cooperative and inclusive style of athletics with a character-building curriculum for underserved youth. The flexible Pure Game system allows youth of all ages and skill levels to play virtually anywhere - parks, gyms, parking lots or even streets, which is particularly important in low income communities that lack recreational space. The beauty of the Pure Game model is that it is based on the most popular and accessible sport in the world, soccer; through this sport we teach kids to be thoughtful, make positive decisions, and to believe in themselves.

Our ultimate goal is to teach vulnerable children in Orange County to learn and grow not just through their successes, but through their failures as well. Learning these skills now helps youth stay on the right path, gain self-confidence, develop leadership skills, and lead healthy lifestyles. Our motto, "Life, played at full potential," reflects the belief that every child deserves a champion that will promote this life-changing message of growth and empowerment.

Testimonials

Anam was very professional and helpful with all her recommendations. She has gone beyond her task to create more content and resources for our organization.
Heriberto L.
Heriberto L.

Operations Director

Social Media Content Calendar Project

It was such a pleasure to work with Heriberto! I really appreciated Heriberto's openness to push against the grain and apply principles of UX into the content strategy. I love seeing NGO's take advantage of the benefits of a user-centered approach to content strategy in order to truly attract, drive and retain traffic to their platforms - all for an amazing cause! Looking forward to contributing more towards PureGame's mission! :)
Anam S.
Anam S.

Volunteer

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