This project is in progress
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Matched with Shriti P
Matched with
Shriti P.

Market Analysis

Posted by
jonnique c.

Secretary /Board Member/Event Planning PM

Posted Date
Mar 21, 2019
Location
Virtual volunteer opportunity
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Impact statement
This project will save us $10,948 , allowing us to provide more support and services to young men in crisis and fathers who're operating outside the scope of their purpose to love, teach, and protect their families, whether they're in the home or not.

Project Details

What We Need
  • A written analysis of the Organization's position in the community it serves and its ability to address identified needs/problems for its beneficiaries
  • A summary of the Organization's strengths and weaknesses related to its program goals
  • A summary of competitors or potential collaborators
  • An appendix of all data gathered to perform analysis, including sources
Additional Details

Please see our website for details on our mission and values. You can also view our documentary trailer there for an idea of the work we are doing and the people we serve.

What We Have In Place
  • We currently have mission statement and strategic plan, which should make it easy for you to get started. We also have a curriculum, some marketing material, and the ability to provide any other information you need.
How This Will Help

We are currently locally focused on the San Francisco Bay area but have recently been asked to expand our services nationally and even internationally. This is leading us to produce a business plan and marketing analysis as part of that plan.

Project Plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager delivers all available data on customer/beneficiary base
1
Milestone 1: Market Size and Growth
  • Professional works with Volunteer Manager to identify the target customer/beneficiary
  • Professional outlines total addressable market based on current “sales” and 3rd party sources to gather potential market numbers
  • Based on current trends, Professional forecasts market growth rate
2
Milestone 2: Market Segmentation
  • Professional segments target addressable market based on most relevant factors, i.e. geographic, psychographic, behavioristic, etc.
3
Milestone 3: Competitive Analysis
  • Professional identifies all potential competitors
  • Professional outlines strengths and weaknesses of all competitors as compared to Organization
4
Milestone 4: Presentation of Findings
  • Professional delivers document outlining all findings
  • Q&A session
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About The Org

Our Mission

Like most large cities, Oakland is facing a crisis of epic proportions. The young males of the community have been neglected as society's castoffs. At a vastly disproportionate rate, they are unemployed/under-employed, living below the poverty level, uneducated, incarcerated and often prisoners within their own neighborhoods, which can resemble warzones. They are overwhelmingly the product of single-mother homes, with little to no guidance and a remarked lack of adult male role models to provide good examples and much needed firm, but caring, discipline. These young men are in desperate need of social and spiritual intervention. There is a void in their lives. If left unattended, it WILL be filled by the streets. Man 2 Man Ministry was created to rescue them from this downward spiral and help fill the void in their lives with positive experiences and hope.

What We Do

Man 2 Man - Urban Youth Advocate is a collection of recovery, intervention and educational programs for men that are delivered by men. Man 2 Man - UYA mentors young adult men of all ethnicities between the ages of 10 and 24. The program provides life skills that will help and enhance personal development.

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