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Public Relations Strategy

Change Africa For Good (CAFG)
Kampala, Uganda
Change Africa For Good (CAFG)
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Change Africa For Good (CAFG)
Kampala, Uganda

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Cause
Community & economic development
Skills
Communications Public relations

Posted March 18th

Public Relations Strategy

Project details

What we need
  • A Public Relations (PR) strategy rooted in the Organization's public relations goals
  • Identification of the audiences Organization should be addressing and the media outlets they should target to reach stated audiences
  • A press list created based on Organization's target media outlets
  • Recommendations on the best tactics to build relationships with Organization's target media outlets
What we have in place
  • We currently have a strategic business plan and a digital marketing plan, which should make it easy for you to get started. We also have an operational website, photos, videos and other content, and the ability to provide any other information you need.
How this will help
This project will save us $6,343 , allowing us to reach out to skilled and talented experts

CAFG is looking for a competent Public Relations professional who would introduce the company and its social goals to the world. Creating publicity campaigns, handling PR activities while building a strong brand identity will fall within the purview of this role.

Project plan

P
Prep: Brainstorming and Project Planning
  • Volunteer Manager outlines any current PR activities and strategies
  • Volunteer Manager shares any existing PR materials
  • Professional connects with the Volunteer Manager for a brainstorming and overview session, to discuss goals and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Identify Target Audiences and Media Outlets
  • Professional identifies target audiences and media outlets the Organization should be going after and shares the information with the Volunteer Manager
  • Volunteer Manager provides feedback on the target audiences and media outlets
  • Professional incorporates Volunteer Manager’s feedback and creates a finalized list of target audiences and media outlets
2
Milestone 2: Finalize PR Strategy Delivery
  • Professional creates a press list based on the media outlets identified
  • Professional delivers final strategy to the Organization and provides recommendations for implementation, based on staff capacity and budget
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About the org

Change Africa For Good (CAFG)
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Causes
Community & economic development Education Health & nutrition
Posted by
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Trusha S.

Ms.

Our mission

Our Purpose is to 'empower volunteers and NGOs to change our communities for good' and our vision is that 'every community in East Africa is not just surviving, but thriving in the world'.

What we do

Change Africa for Good is new volunteering organization based in Uganda, supporting community based NGOs in East Africa. Our focus is empowering NGOs and volunteers to create real impact in communities by understanding their real needs and through real partnership

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