Website Copywriting

Posted by
Adam F.

Co-Artistic Director

Posted Date
Apr 12, 2019
Location
Virtual volunteer opportunity
Impact statement
This project will save us $6,073 , allowing us to provide teachers for two 15 week residencies in underserved schools where kids would otherwise not have access to arts training.

Project Details

What We Need
  • Tightly-written web copy of up to to eight pages of 200-300 words each
  • A list of SEO keywords incorporated into the copy
  • The opportunity to work closely with an experienced, SEO literate copywriter
Additional Details

We are looking for help executing our content marketing strategy with 5 - 7 SEO driven webpages in the following categories.

1. Community Building
2. B2B Custom Game Sales
3. Atlanta History: particularly civil and social justice

Each of these 3 areas support our key economic strategies which allow us to provide free arts education and programming to underserved communities.

What We Have In Place
  • We currently have a website and content marketing strategy, which should make it easy for you to get started. We also have copy, branding guidenlines, and the ability to provide any other information you need.
How This Will Help

Our earned income strategy leverages our artists skills to provide services for corporate, government and communities. Growing our earned income is necessary to provide the robust non-profit services we do.

Project Plan

P
Prep: Review of Current Materials
  • Volunteer Manager and Professional meet to review Organization's website or website plan, discuss goals, and align expectations
  • Volunteer Manager and Professional discuss the brand positioning and communications plan (if available), the purpose, key messages, desired tone and target audience
  • Volunteer Manager and Professional agree on a schedule for completion
  • Volunteer Manager provides Professional with any existing materials and content strategy to begin writing
1
Milestone 1: Draft
  • Professional drafts SEO-optimized website copy and sends to Volunteer Manager for review
  • Professional and Volunteer Manager review copy (up to two rounds of review and revision)
2
Milestone 2: Final Draft
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About The Org

Our Mission

Out of Hand makes shows, games and public art, for venues including parks, homes, businesses and theaters. Through annual free public arts events and original works, we embrace new audiences, celebrate community, and create moments of mass intimacy. We collaborate with scientists, artists, businesses, schools and civic organizations to create events reflecting their work, we train others to unlock their creativity and to innovate, and we bring Atlanta public art to thousands of people in Atlanta and beyond every year.

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