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Facebook Ads Set Up

Help LitLab promote their mission, acquire new donors, and reach new people interested in their cause with Facebook Ads.
LitLab
Oakland, CA, USA
LitLab
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LitLab
Oakland, CA, USA

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Digital advertising Digital marketing

Posted March 15th

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Facebook Ads Set Up

Project details

What we need
  • Creation of a Facebook Ad Campaign for a pre-determined number of ads including advertising objectives, target audience, budget, and schedule
  • Training on how to successfully update, monitor, and measure the performance of your ads on Facebook
  • Facebook pixel creation, if appropriate
Additional details

We are aiming to promote our new mobile app, kidappolis, to families and teachers in the Texas region (this is where a lot of outbound interest has come from). We are starting with a budget of $500 for one month (with $400 dedicated to the free version of the app and $100 towards the paid version). We would like to have a campaign structured and know what our KPIs should be in order to create campaigns ourselves going forward.

What we have in place
  • We currently have a set budget, which should make it easy for you to get started. We also have a Facebook account with existing posts, and the ability to provide any other information you need.
How this will help
This project will save us $3,607 , allowing us to invest more in development of kidappolis version 1.5

We have a goal of reaching 10 districts in the upcoming school year, and penetrating the Texas market is important to us since our app is bilingual. By getting some early traction, this will also allows us to raise money from foundations to further our efforts as they can see our product is resonating in places that it's needed most.

Project plan

0
Prep: Information Gathering
  • Volunteer Manager and Professional connect to discuss the Organization’s current Facebook marketing strategies (if any), advertising objectives/ define call to action, and ideal target audience
    *Volunteer Manager shares available budget and schedule, as well as target audience email list (if applicable) with Professional
  • Volunteer Manager grants Professional access to the Organization’s existing Facebook account
  • Volunteer Manager and Professional agree on a set number/variations of ads for the Professional to create for the campaign
1
Milestone 1: Campaign & Ad Set-Up
  • Professional begins campaign set up by selecting a campaign objective
  • Professional creates ad set based on specific audience, detailed targeting, placements, and selects daily budget and schedule determined by Volunteer Manager
2
Milestone 2: Ad Creation & Feedback
  • Professional creates Facebook ad(s) and links to desired landing page (if any)
  • Professional shares ad(s) with Volunteer Manager and receives feedback
  • Professional incorporates feedback and submits ad(s) for Facebook review
3
Milestone 3: Tracking & Analytics
  • Professional trains Volunteer Manager how to track and analyze Facebook Advertising performance
  • Professional explains to Volunteer Manager how to update Ad Set, including how to turn off ad sets instead of deleting them
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About the org

LitLab
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Education Science & technology Youth development
Posted by
Soham B
Soham B.

Business Development and Growth Manager

Our mission

LitLab's mission is to create connected and interactive early learning environments by deploying books, digital content, and blended learning solutions for under-resourced children, their caregivers, and educators.

Testimonials

Read the Impact Story
Shivani was a pleasure to work with and extremely responsive to questions and when changes need to be made.
Soham B.
Soham B.

Business Development and Growth Manager

Facebook Ads Set Up Project

(No testimonial has been submitted by Shivani)
The pixel