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Public Relations Strategy

The Village Method
Union City, CA, USA
The Village Method
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The Village Method
Union City, CA, USA

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Cause
Youth development
Skills
Communications Public relations

Posted March 15th

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Public Relations Strategy

Project details

What we need
  • A Public Relations (PR) strategy rooted in the Organization's public relations goals
  • Identification of the audiences Organization should be addressing and the media outlets they should target to reach stated audiences
  • A press list created based on Organization's target media outlets
  • Recommendations on the best tactics to build relationships with Organization's target media outlets
Additional details

Our organization is one of the few that has a focus on serving and supporting low income Black youth living in the suburbs of the SF Bay Area. We're also strategically positioned by offering a combination of youth development, family engagement and community outreach in direct partnership with the school district. This is innovative and unique because in most cases the school districts do NOT partner with 3rd party CBO's like ours. Our engagement success is huge! Problem - Only we know it.

What we have in place
  • We currently have several angles to the story to tell, which should make it easy for you to get started. We also have testimonials and folks who would be willing to share, and the ability to provide any other information you need.
How this will help
This project will save us $6,343 , allowing us to redirect these funds into the youth voice and leadership initiative that we've expanded throughout the county!

This project is vitally important because we have not differentiated ourselves from being a simple after school program, a club, or a holding pin for kids. We undersell our services and supports and minimize the value that we bring. Partly because we just aren't fully aware of it all. We need someone like you with a set of eyes and ears - fresh and ready to receive our messaging and transform it into a full out attack plan to share with the world.

Project plan

P
Prep: Brainstorming and Project Planning
  • Volunteer Manager outlines any current PR activities and strategies
  • Volunteer Manager shares any existing PR materials
  • Professional connects with the Volunteer Manager for a brainstorming and overview session, to discuss goals and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Identify Target Audiences and Media Outlets
  • Professional identifies target audiences and media outlets the Organization should be going after and shares the information with the Volunteer Manager
  • Volunteer Manager provides feedback on the target audiences and media outlets
  • Professional incorporates Volunteer Manager’s feedback and creates a finalized list of target audiences and media outlets
2
Milestone 2: Finalize PR Strategy Delivery
  • Professional creates a press list based on the media outlets identified
  • Professional delivers final strategy to the Organization and provides recommendations for implementation, based on staff capacity and budget
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About the org

The Village Method
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Causes
Youth development Civil rights Education
Posted by
Mark G
Mark G.

Founder

Our mission

To develop a sustainable academic pipeline for underserved (K-16) youth of African ancestry and engage families in the work of building our community.

What we do

We foster an environment of academic excellence, cultivate parent leadership, sponsor community engagement, promote healthy living and advocate for socio-economic mobility.

Testimonials

Read the Impact Story
Great working with you. Thank you.
Mark G.
Mark G.

Founder

Public Relations Strategy Project

(No testimonial has been submitted by Caitlin)
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