This project was completed on May 1, 2019
Matched with Jack L
Matched with
Jack L.

Website Audit

Help Anti-Violence Partnership assess whether or not their current website is optimally supporting its mission and goals, and outline the scope for needed changes and improvements.
Anti-Violence Partnership
Philadelphia, PA, USA

Posted March 14th

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Project Details

What We Need
  • Feedback on the current website’s layout, user functionality, visual design, content, and other key features
  • Clear articulation of the Organization’s goals for the website
  • Recommendations for improvements to help achieve the Organization’s desired goals
Additional Details

Hi! We're a Philly-based nonprofit focusing on helping family members of victims of homicide. We also have therapists and counselors who visit schools and run groups. Our website is an old mess, but I'd love to specifically know what you'd change first and how. Thanks so much for your help!

What We Have In Place
  • We currently have a functioning website with basic copy, which should make it easy for you to get started. We also have an admin with nothing but time to devote to improving things, and the ability to provide any other information you need.
How This Will Help
This project will save us $6,772 , allowing us to let people know who we are and what we do, which is a huge thing for a group that does great work but doesn't have a huge profile.

I want to make sure people know we exist as a resource. Mainly, I'd love to raise that awareness and be seen as an option for people trying to cope with the loss of their loved ones.

Project Plan

Prep: Goal Setting
  • Volunteer Manager provides overview of current website and any past analysis
  • Professional connects with Volunteer Manager for a brainstorming/overview session and gathers information on the Organization’s goals, target audiences and desired functionality or uses of the website
  • Professional and Volunteer Manager outline next steps and timeline for the project
Milestone 1: Initial Review and Feedback
  • Professional reviews current website pages, site map, any past statistical research into site performance and available traffic data
  • Professional analyzes current site layout, visuals and content, and delivers a draft document detailing the strategies, objectives and recommended tactics for proposed changes to the website
  • Volunteer Manager reviews draft and provides feedback to the Professional
Milestone 2: Final Website Audit
  • Professional delivers final strategy to the Organization after incorporating feedback, and provides recommendations for future overhaul or redesign efforts, based on staff capacity and budget
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About The Org

Our Mission

The Anti-Violence Partnership of Philadelphia (AVP) is the only organization in Philadelphia whose mission is to reduce the entire cycle of violence by providing intervention, prevention, and support programs.

AVP was founded 30 years ago as a support group for families who had lost a loved one to murder. AVP's original program, Families of Murder Victims (FMV), quickly became a valuable support for co-victims of homicide by offering court accompaniment, advocacy and support.


Jack was a huge help in figuring out what parts of our website were working and, more importantly, what parts were not. The notes he sent to us were detailed and thoughtful, and I'd work with him again in a second.
Alex R.

Office Manager

Website Audit Project

Alex was really open to the insights I discovered while auditing the site and all the suggestions I had to make, making the process way easier! Alex was also very responsive to emails and willing to coordinate with me to find times that worked for both of us and plan out the project. He made me feel like the work I did was important and I would definitely consider taking on another project for Anti-Violence Partnership!
Jack Lo
Jack L.


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