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Google Ads Set Up

Help Historic House Trust make the most of a Google Ad Grant by setting up Google Ads to drive traffic to their website.
Historic House Trust
New York, NY, USA
Historic House Trust
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Historic House Trust
New York, NY, USA

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Cause
Arts & culture
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Digital marketing Search engine marketing

Posted March 14th

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Google Ads Set Up

Project details

What we need
  • Set up of Google Ads
  • Training for staff on how to monitor performance and update Google Ads going forward
  • Optional: Set up integration between Google Ads and Google Analytics
What we have in place
  • We currently have Google Nonprofit approved g-suite and a website domain, which should make it easy for you to get started. We also have a marketing and communication person to work with, and the ability to provide any other information you need.
How this will help
This project will save us $3,486 , allowing us to market 23 unique sites for a diverse audience

It will help bring awareness to our organization and our 23 historic houses in NYC. We also have events throughout the year that needs a spotlight.

Project plan

P
Prep: Discuss Ads Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares Ads credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
1
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google Ads campaigns based on target audiences (e.g., donors vs. beneficiaries) and Ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
2
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
3
Milestone 3: Write Ads
  • Professional writes copy for Ads (one for each Ad group, if applicable)
  • Volunteer Manager provides feedback on Ad copy, which Professional incorporates
4
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor Ads portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google Ads with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Ads on Google Analytics
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About the org

Historic House Trust
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Cause
Arts & culture
Posted by
LA
Lisa A.

Marketing and Communication Coordinator

Our mission

The Historic House Trust of New York City (HHT), in partnership with the New York City Department of Parks & Recreation (NYC Parks), advocates for, promotes, and provides expertise to preserve 23 publicly owned historic sites located throughout the city's five boroughs.

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