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Matched with Tanya S
Matched with
Tanya S.

Print Materials Design

Posted by
Lindsy C.

Chief Program Officer

Posted Date
Mar 13, 2019
Location
Virtual volunteer opportunity
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Print Materials Design
Impact statement
This project will save us $3,607 , allowing us to improve our outreach without incurring a cost that we would not be able to budget for otherwise.

Project Details

What We Need
  • Designs for a pre-determined number of marketing or communications materials (examples: one-pager/fact sheets, case studies, fundraising collateral, event invitations, annual reports, and pamphlets)
  • Templates with accurate, print-ready specifications
  • Note: This project does not include printing
Additional Details

We have a one-page flyer that we post out on community board and with community partners about our FiftyPlus Employment Program, and it looks very "home grown". We'd like to step it up to be more professional, better represent the brand, and "pop" when put up on a wall. We have examples of our own YWCA materials that we think are strong, and we want FiftyPlus flyers to be equally as strong.

What We Have In Place
  • We currently have a few examples of materials we like, and our current flyer, which should make it easy for you to get started. We also have pictures and a well-branded FiftyPlus microsite, and the ability to provide any other information you need.
How This Will Help

Grassroots marketing in the community is core to how we attract clients into the FiftyPlus program, and without strong marketing materials, it's hard to get noticed. Without in-house marketing staff or graphic designers, we're hampered in our ability to create high quality flyers ourselves.

Project Plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides the Professional with a budget for print materials, finalized copy, high-resolution logo and any visual branding guidelines to be utilized
  • Volunteer Manager also provides images for desired deliverables (if applicable), examples of existing marketing materials and links to online presence (website and social media)
  • Volunteer Manager shares brand messaging guidelines (if applicable)
1
Milestone 1: Preliminary Concepts
  • Professional and Volunteer Manager discuss how print materials will be utilized, target audience, and style preferences
  • Professional develops preliminary sketches, and garners feedback from Volunteer Manager
2
Milestone 2: Graphic Creation
  • Professional drafts print materials, and incorporates any feedback into final product
3
Milestone 3: Final Draft
  • Professional delivers final versions in desired electronic format
  • Professional provides guidance on printing specifications (colors, size, etc.)
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About The Org

Our Mission

YWCA San Francisco & Marin is proud to be part of a national movement dedicated to eliminating racism, empowering women and promoting peace, justice, freedom and dignity for all. For 140 years, we have been champions and vocal advocates on behalf of women, girls and people of color, offering a rich array of services to meet the needs of a wide range of community members.

What We Do

YWCA's programs meet local community needs by:
* Empowering mature women aged 50 and older toward economic self-sufficiency with job training and employment services that lead to good wage jobs;
* Caring for older and disabled adults with dignity and respect through affordable housing and service coordination support in San Francisco;
* Distributing over 200,000 pounds of free food to low income community members in San Francisco, with a total retail value savings to this community of over $263,000;
* Bridging the digital divide by offering a computer learning center with tutoring support for the young and old in San Francisco;
* Promoting and memorializing the legacy and impact of women's achievements in Marin through our annual induction of 4-5 women into the Marin Women's Hall of Fame;
* Advocating for policies, providing issue education to the community and training local leaders to be empowered advocates on the issues they care about most through our Advocacy program; and
* Helping organizations and individuals better embrace diversity and work to eliminate their biases through our new Inclusion Inventory training.

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