Print Materials Design

Help YWCA Golden Gate Silicon Valley create customized visual design elements that complement written copy for printed communications and marketing materials.
YWCA Golden Gate Silicon Valley
San Rafael, CA, USA
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YWCA Golden Gate Silicon Valley
San Rafael, CA, USA

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Posted March 13th

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Project details

What we need
  • Designs for one piece of marketing or communications collateral (e.g., fact sheet, case study, event invitations)
  • Templates with accurate, print-ready specifications
  • Note: Please post an additional project if more than one piece of collateral is needed
Additional details

We have a one-page flyer that we post out on community board and with community partners about our FiftyPlus Employment Program, and it looks very "home grown". We'd like to step it up to be more professional, better represent the brand, and "pop" when put up on a wall. We have examples of our own YWCA materials that we think are strong, and we want FiftyPlus flyers to be equally as strong.

What we have in place
  • We currently have a few examples of materials we like, and our current flyer, which should make it easy for you to get started. We also have pictures and a well-branded FiftyPlus microsite, and the ability to provide any other information you need.
How this will help
This project will save us $1,308 , allowing us to improve our outreach without incurring a cost that we would not be able to budget for otherwise.

Grassroots marketing in the community is core to how we attract clients into the FiftyPlus program, and without strong marketing materials, it's hard to get noticed. Without in-house marketing staff or graphic designers, we're hampered in our ability to create high quality flyers ourselves.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides the Professional with a budget for print materials, finalized copy, high-resolution logo and any visual branding guidelines to be utilized
  • Volunteer Manager also provides images for desired deliverables (if applicable), examples of existing marketing materials and links to online presence (website and social media)
  • Volunteer Manager shares brand messaging guidelines (if applicable)
1
Milestone 1: Preliminary Concepts
  • Professional and Volunteer Manager discuss how print materials will be utilized, target audience, and style preferences
  • Professional develops preliminary sketches, and garners feedback from Volunteer Manager
2
Milestone 2: Graphic Creation
  • Professional drafts print materials, and incorporates any feedback into final product
3
Milestone 3: Final Draft
  • Professional delivers final versions in desired electronic format
  • Professional provides guidance on printing specifications (colors, size, etc.)
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About the org

YWCA Golden Gate Silicon Valley
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Posted by
Lindsy C.

Chief Program Officer, Expanding Opportunity

Our mission

YWCA Golden Gate Silicon Valley is proud to be part of a national movement dedicated to eliminating racism, empowering women and promoting peace, justice, freedom and dignity for all. For over 140 years, we have been champions and vocal advocates on behalf of women, girls and people of color, offering a rich array of services to meet the needs of a wide range of community members.

What we do

YWCA Golden Gate Silicon Valley powers its mission with programs focused on 1) empowering people and communities in healing from the trauma of racism, bigotry and violence, 2) achieving solutions to homelessness for people impacted by racism, gender inequality, and violence and 3) inspiring opportunity and economic security by closing the prosperity and education gap. We focus the provision of these services to those impacted by race and gender inequality, and we use an intersectional and intergenerational approach that recognizes the compounding impact of oppression.
To that end, your YWCA provides programs and services that form a critical continuum of response for all of the clients we serve in our many programs throughout the Bay Area. We offer healing, empowerment and prevention programs to survivors of domestic violence, sexual assault and human trafficking and their families. We offer housing continuum options, like homelessness prevention, motelling, emergency shelter, rapid rehousing, permanent supportive housing, affordable housing and both commercial and residential property management. We provide licensed childcare (full day and afterschool) in addition to contracted childcare services to Housing partners, ensuring quality and affordable childcare services for families ages 6 weeks to 13 years of age. While their children are in a safe environment, parents and caregivers are on the path to economic or educational fulfillment. Your YWCA's FiftyPlus Employment Program empowers economically vulnerable women over the age of 50 to achieve economic self-sufficiency through employment. We offer job training and placement services specifically tailored to the unique barriers and needs of this population at no cost. In addition, in response to the global pandemic we have expanded our employment services to launch new 60+ Career Express & Tech Success programs, supporting older adults of all genders with upskilling for a virtual workplace and navigating the complexities of finding and keeping work during COVID19 and a national recession.
While your YWCA serves clients from all socioeconomic backgrounds, ethnicities, and ages, the individuals and families we serve are often at the intersections of racism, sexism, violence, and trauma. Through thoughtful, multidimensional, culturally responsive programming we remove barriers, seek inclusion, and fight systems of inequity. In 2020, YWCA impacted over 13,000 individuals and families with services. Client demographics include: 89% female, over 85% identify as Black, Indigenous, or People of Color (BIPOC), 11% LGBTQ, and over 90% fall within the extremely low to low income categories (as defined by the U.S. Department of Housing and Urban Development (HUD). Additionally, all core services are offered for free, with the exception of a nominal sliding scale fee for therapy. Subsidies are available for childcare and affordable housing, thus making services available to everyone regardless of economic status.
Your YWCA is powered by the efforts of 140 employees that reflect the communities that we serve. Eighty-percent of employees identify as Black, Indigenous or People of Color and over 95% identify as women.

Testimonials

(No testimonial has been submitted by Lindsy)
It was a real pleasure working with Lindsy and her team at YWCA! I truly connected with their cause and they were so very appreciative with the work we put together. It was easy to understand what they needed and everyone was very responsive and open to suggestions. Thanks for the opportunity to help!
Tanya S.
Tanya S.

Volunteer

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