Membership Strategy

Posted by
Hillary C.

Director of Development, Membership and Outreach

Posted Date
Mar 11, 2019
Virtual volunteer opportunity
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4 applications submitted

Impact statement
This project will save us $8,908 , allowing us to keep operational costs down, put the funds toward materials, systems, and other implementation of the new plan.

Project Details

What We Need
  • A Membership Strategy document of up to 10 pages, including analysis of the Organization’s current membership program, step-by-step guide to a new and improved program, growth goals and creative outreach strategies
What We Have In Place
  • We currently have a membership list with join dates, which should make it easy for you to get started. We also have membership marketing materials, and the ability to provide any other information you need.
How This Will Help

Our membership numbers are declining because older members leave, but younger members are not replacing them. Members allow us to represent the community in legal battles for the environment, and without members we have no standing. Membership dollars also allow us to provide educational programming and member benefits. The smaller the number of members, the fewer programs we can provide.

Project may require a short interview with the organization.

Project Plan

Prep: Distribution of Prep Materials
  • Professional connects with Volunteer Manager to discuss current membership program, development goals, budget, and growth goals
Milestone 1: Information Gathering
  • Professional and Volunteer Manager develop and execute an in-depth SWOT (strengths, weaknesses, opportunities and threats)
  • Professional surveys existing and potential members through focus groups and/or one-on-one interviews to obtain external data
  • Professional conducts independent market analysis to research the target market, competition, and peer organizations' membership development strategies
Milestone 2: Drafting Document
  • Professional creates a strategy document that includes membership development and engagement recommendations, communications and outreach strategies, events, activities, ongoing services, and programs
  • Volunteer Manager reviews and provides feedback which the Professional incorporates
Milestone 3: Presentation of Final Deliverable
  • Professional delivers the final document
  • Volunteer Manager and Professional conduct a wrap-up meeting and discuss next steps for implementation of this strategy
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About The Org

Our Mission

The American Littoral Society promotes the study and conservation of marine life and habitat, protects the coast from harm, and empowers others to do the same.