This project was completed on Apr 8, 2019
Matched with Pat W
Matched with
Pat W.

Logo Design & Visual Brand Identity

Help School Culture and Climate Initiative elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.

Posted March 8th

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Logo Design & Visual Brand Identity

Project Details

What We Need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional Details

We are in the process of re-launching and re-branding our work. Very exciting for us! We have done a brand messaging exercise and have a clear idea of what we need. We are on a tight schedule to create our new logo, rebrand our marketing material and create and launch our new web-site.

What We Have In Place
  • We currently have a clear idea of what we need and a clear timeline, which should make it easy for you to get started. We also have a dedicated marketing person who will oversee the project, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,817 , allowing us to positively impact more schools and more kids.

We have been helping schools for almost 10 years become places where all feel respected, welcomed, safe and happy to be there. Until now the work has been housed in two different organizations - this re-launch -- with a new name and new logo -- is bringing all the work together for the first time under one umbrella. The re-launch and our new look will allow us to support more schools, positively impact more students and champion more teachers.

Project Plan

Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

School Culture and Climate Initiative
Posted by
Liz W.

Co-Founder and Co-Director

Our Mission

Our mission is to help schools become places where the learning environment is positive and engaging for all, and where development of a student's social, emotional, and physical well-being is equally important as their academic achievements.


We enjoyed working with Pat - he was very responsive, professional and easy to work with. We ended up with a logo we love and that we feel represents our brand and our work.
Liz W.

Co-Founder and Co-Director

Logo Design & Visual Brand Identity Project

(No testimonial has been submitted by Pat)

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