Back to all projects

Campaign Marketing Plan

Project Happiness
Cupertino, CA, USA
Project Happiness
Unfollow
Log in to follow
Project Happiness
Cupertino, CA, USA

0

Live Projects

23

Matched Projects
0 Followers
Cause
Education
Skills
Marketing

Posted March 5th

Share this project:
Campaign Marketing Plan

Project details

What we need
  • A written summary of marketing goals and target audiences
  • Identification of the right marketing channels to prioritize
  • A plan (up to 3 months) for messaging frequency and types of content to share (Note: this project does not include the creation of content such as emails, print materials, or social media posts)
Additional details

A list of media, people, organizations to reach out to. Connections with the right people and places.

What we have in place
  • We currently have in-house designer and events, which should make it easy for you to get started. We also have a huge social media following, and the ability to provide any other information you need.
How this will help
This project will save us $3,002 , allowing us to empower more people with mental health resources to embrace all of their emotions and create a life they love!

We want to empower more people with mental health tools to embrace all of their emotions, even the difficult ones.

Project plan

P
Prep: Information Sharing and Goal Setting
  • Volunteer Manager outlines any current marketing activities and strategies
  • Volunteer Manager shares any existing marketing materials and description of event, initiative, or milestone they wish to promote
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Identification of Marketing Channels
  • Professional conducts research and analysis to determine the channels that the Organization should be using to promote this specific initiative, and shares the information with the Volunteer Manager
  • Volunteer Manager provides feedback to the Professional on the channels identified
  • Professional incorporates Volunteer Manager’s feedback and finalizes channels
2
Milestone 2: Creation of Plan
  • Professional creates a plan for up to 3 months of communications, including recommendations on messaging, types of content, and frequency
  • Volunteer Manager provides feedback, which Professional incorporates
Show more

About the org

Project Happiness
Unfollow
Causes
Education Health & nutrition Youth development
Posted by
Stefie g
Stefie g.

Social Media Designer

Our mission

The World Health Organization has declared that depression is the leading cause of suffering worldwide. We know firsthand that happiness is not just a state, it's a skill that anyone can learn. In a climate when school shootings and suicides are in the news, we need a massive intervention. Project Happiness Globals' mission is to empower people with the resources to create greater happiness within themselves and the world.

Testimonials

Read the Impact Story
(No testimonial has been submitted by Stefie)
(No testimonial has been submitted by January)
The pixel