Revenue Generation Plan

for  Children's Center of New Milford
New Milford, CT, USA
Posted by
Susan J.

Executive Director

Posted Date
Mar 5, 2019
Virtual volunteer opportunity
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Impact statement
This project will save us $14,860 , allowing us to enroll at least five low-or moderate-income students in our program.

Project Details

What We Need
  • Assessment and recommendations for income-generating activities that will complement the Organization's current mission and existing programs
  • Actionable steps necessary to implement recommendations, alongside estimates of upfront time and monetary investment required
  • Identify challenges & potential risks in pursuing the plan
Additional Details

Half the 100 students at our preschool/daycare are on a sliding fee scale. We lose between $1,500 and $6,000 on each one of them. It is a tough business model but it is really important to us that all families in our community have access to our nationally accredited school, not just the people who can afford to pay $13,000 a year for our all-day/year-round program.
We could use help with new event or auction ideas to increase attendance and giving at our annual fundraiser.

What We Have In Place
  • We currently have recaps of past events: budgets, results, invitations, which should make it easy for you to get started. We also have list of past auction and raffle items; # of bids & $/item, and the ability to provide any other information you need.
How This Will Help

The cost of childcare is out of reach for low- and moderate-income families.

Our sliding fee scale makes the difference between a parent keeping their job or being forced onto welfare because they cannot afford the cost of childcare.

We need to raise at least $100,000 a year to keep our doors open and have our top quality program available to 47 sliding fee scale families in our community each year.

Project may require a short interview with the organization.

Project Plan

Prep: Recommendations
  • Professional provides recommendations for promising sources of revenue with Volunteer Manager providing feedback selecting a single revenue stream that should be prioritized
  • Professional evaluates revenue potential of recommendation by taking into account costs and other required organizational investments such as programming, staffing, technology, and communication materials
Milestone 1: Delivery of Plan
  • Professional provides actionable steps, time estimates, and operating model necessary for developing revenue generation strategy
  • Professional outlines key milestones and performance indicators to help assist the Organization as they execute the plan
  • Professional outlines challenges to be aware of as the Organization executes on plan should also be laid out such as operating costs
Milestone 2: Distribution of Prep Materials
  • Volunteer Manager provides all relevant marketing and branding materials, including but not limited to annual reports, financials, fundraising collateral, website copy and information on representative stakeholders such as donors, advocates, and constituents served
  • Available materials with Professional should include Market Analysis, Financial Plan, etc.
Milestone 3: Analysis and Feedback
  • Professional and Volunteer Manager brainstorm potential revenue-generation streams and potential target markets
  • Professional provides analysis of Organization’s existing approach to funding and program beneficiaries and a competitive benchmarking of peer organizations
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About The Org

Our Mission

The Children's Center is dedicated to providing top quality early childhood education and childcare for the families in our community. We offer a sliding fee scale so that our nationally accredited preschool is available to all.

The Children's Center is committed to ensuring that parents have a safe and nurturing environment into which they can entrust the care and education of their children.

The Children's Center recognizes the importance of fostering a partnership with parents to help children develop into confident, caring, productive human beings.

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