Social Media Plan
CorpsAfrica
Social Media Plan
Project details
What we need
- A document outlining the most appropriate social media channels, strategies for usage, goals and key metrics to evaluate success
- Expert consultation on messaging, scheduling and frequency
- Tailored suggestions for style, tone, and types of content to best showcase the Organization
Additional details
We already have had consultations on how to improve CorpsAfrica's social media presence. Now what we need help with is operationalizing it. What are concrete steps to take to up our social media game? Ideally I would like to create a social media calendar, and start using Hootsuite. Since I'm not very experienced in this area, it would be helpful to have your help in determining action items and tracking progress.
What we have in place
- We currently have a social media evaluation document, a branding & style guide, which should make it easy for you to get started. We also have access to all social media accounts, and the ability to provide any other information you need.
How this will help
This project will save us $6,632 , allowing us to expand the capacity of our staff. Right now at Headquarters we are only two people. We hope to hire more people dedicated to M&E and fundraising later on.
CorpsAfrica is up and running in four countries (Rwanda, Morocco, Senegal, and Malawi). While our Volunteers and staff are passionate about the organization's impact, our followers on social media are more internal. Attracting more followers can help CorpsAfrica expand its base of support and fundraising capability.
Project plan
Posted by
Julie S.
Program and Development Assistant
Our mission
CorpsAfrica will help create a culture of public service within developing nations by giving volunteer participants the opportunity to apply their skills and energy toward helping their fellow citizens overcome extreme poverty.
What we do
Modeled after the successful Peace Corps and AmeriCorps programs in the United States, CorpsAfrica would recruit men and women from developing countries of Africa to move to high-poverty communities within their own country for six months to two years and create small projects that eliminate barriers for economic growth and prosperity.
CorpsAfrica volunteers will be a diverse group of people – all ages, sexes, income levels, expertise, etc. After being selected through a rigorous screening process and an intense three-week training program in the capital city and on site visits, CorpsAfrica Volunteers will move to their sites where they will live with host-families, learn the local dialect, participate in day-to-day activities, and become trusted members of the community.
They will engage the local people in conversations and facilitate community meetings to help identify and address their changing and complex needs in education, health, small business development, urban planning and infrastructure, agriculture, the environment, and more. The volunteers will then help the communities determine their priority needs, design and implement projects to address those needs (which will be supported by a special fund of the CorpsAfrica project), and then perform a comprehensive impact evaluation analysis.
