Public Relations Strategy

Center of Public Safety for Women (CPSW) #StandUpToGBV
Honolulu, HI, USA
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Center of Public Safety for Women (CPSW) #StandUpToGBV
Honolulu, HI, USA

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Posted May 1st

Project details

What we need
  • A Public Relations (PR) strategy rooted in the Organization's public relations goals
  • Identification of the audiences Organization should be addressing and the media outlets they should target to reach stated audiences
  • A press list created based on Organization's target media outlets
  • Recommendations on the best tactics to build relationships with Organization's target media outlets
Additional details

Our IRS-approved 501(c)3 nonprofit organization, We Can Make a Difference, is seeking a PR professional to help us reach out to the local community to share our programs for the youth.

What we have in place
  • We currently have all the material and details which should make it easy for you to get started.
How this will help
This project will save us $6,343 , allowing us to continue to drive our mission and support the youth and education.

This project will help to drive our mission and support the youth and education.

Project plan

P
Prep: Brainstorming and Project Planning
  • Volunteer Manager outlines any current PR activities and strategies
  • Volunteer Manager shares any existing PR materials
  • Professional connects with the Volunteer Manager for a brainstorming and overview session, to discuss goals and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Identify Target Audiences and Media Outlets
  • Professional identifies target audiences and media outlets the Organization should be going after and shares the information with the Volunteer Manager
  • Volunteer Manager provides feedback on the target audiences and media outlets
  • Professional incorporates Volunteer Manager’s feedback and creates a finalized list of target audiences and media outlets
2
Milestone 2: Finalize PR Strategy Delivery
  • Professional creates a press list based on the media outlets identified
  • Professional delivers final strategy to the Organization and provides recommendations for implementation, based on staff capacity and budget
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About the org

Center of Public Safety for Women (CPSW) #StandUpToGBV
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Our mission

eGirl Power is an IRS-approved 501(c)3 nonprofit organization with a mission to Educate and Support Marginalized groups that may experience Gender Based Violence (GBV), Sexual Assaults and Violence.

Our goals are to Empower Marginalized groups to fight Gender Based Violence (GBV), Sexual Assaults and Violence on Marginalized groups at College Campuses across the U.S.

What we do

eGirl Power's Newest Program focuses on several programs that help to fight Gender Based Violence (GBV), Sexual Assaults and Violence on Marginalized groups at College Campuses across the U.S.

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