Search Engine Optimization Audit

for  350 Bay Area
Oakland, CA, USA
Posted by
Nan F.

Communications and Volunteer Manager

Posted Date
Feb 19, 2019
Virtual volunteer opportunity
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2 applications submitted

Search Engine Optimization Audit
Impact statement
This project will save us $5,767 , allowing us to focus on creating the content itself and hosting activist events.

Project Details

What We Need
  • Analysis of website’s on-page content, technical structure, and presence of inbound links on other websites for search engine optimization
  • Actionable steps to improve website’s performance in search engines via organic search
Additional Details

Our team of experts have been creating tons of content on environmental topics that would be of interest to the general public. We are seen as a credible voice for climate, but want to make sure people are actually being exposed to our blog and other information. Can you help us ensure our SEO is helping make it all worthwhile?

What We Have In Place
  • We currently have a Wordpress, Google Adwords free account, and a blog, which should make it easy for you to get started. We also have a project lead (Nan) and an IT team, and the ability to provide any other information you need.
How This Will Help

This project will help us reach not only our supporters but more people who are interested in climate topics. One of the biggest issues of climate inaction is lack of information and we indeed have the information! Help us share it?

Project may require a short interview with the organization.

Project Plan

Prep: Planning
  • Volunteer Manager outlines any existing SEO activities or strategies, target audience for engagement and existing channels for website traffic
  • Volunteer Manager shares admin credentials with Professional necessary to complete audit
Milestone 1: Site Content Audit
  • Professional assesses on-site elements including URL structures, navigation, internal links, use of keywords and general copy
  • Professional creates list of every page in a spreadsheet with notes and recommendations for improvement
Milestone 2: Technical Audit
  • Professional assesses technical site elements that affect crawlability like sitemap, use of HTTPS, HTML structure, site speed, and presence of 404 or server errors
  • Professional provides recommendations to improve search engine indexing
Milestone 3: Off-Site Link Audit
  • Professional uses a free tool (like Moz ) to assess presence and state of backlinks and anchor text
  • Professional provides recommendations to improve domain and page authority
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About The Org

Our Mission

We are building a grassroots climate movement in the Bay Area & beyond that achieves deep reductions in carbon pollution and presses for socially equitable solutions and a just transition to clean energy.

What We Do

350 Bay Area is a climate justice advocate and government policy watchdog playing a crucial role in leading our region and California in solving the climate crisis and speeding the transition to clean energy.

At regulatory agencies, the industry is always represented by lobbyists. Decision makers benefit from hearing a strong counterbalancing argument on behalf of the communities impacted by industrial pollution, and the public's interest in a safe climate for our children and grandchildren.

Our project is sponsored by: Patagonia