Public Relations Strategy

for  Voices for Children in Nebraska
Omaha, NE, USA
Posted by
Aubrey M.

Executive Director

Posted Date
Feb 18, 2019
Virtual volunteer opportunity
Public Relations Strategy
Impact statement
This project will save us $6,343 , allowing us to continue to invest in developing youth advocacy leaders.

Project Details

What We Need
  • A Public Relations (PR) strategy rooted in the Organization's public relations goals
  • Identification of the audiences Organization should be addressing and the media outlets they should target to reach stated audiences
  • A press list created based on Organization's target media outlets
  • Recommendations on the best tactics to build relationships with Organization's target media outlets
What We Have In Place
  • We currently have developed talking points about our work, which should make it easy for you to get started. We also have media lists, and the ability to provide any other information you need.
How This Will Help

We currently lack full time communications staff and need a plan to optimize the limited resources of our small team to ensure that we are reaching a wider audience with our work.

Project Plan

Prep: Brainstorming and Project Planning
  • Volunteer Manager outlines any current PR activities and strategies
  • Volunteer Manager shares any existing PR materials
  • Professional connects with the Volunteer Manager for a brainstorming and overview session, to discuss goals and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
Milestone 1: Identify Target Audiences and Media Outlets
  • Professional identifies target audiences and media outlets the Organization should be going after and shares the information with the Volunteer Manager
  • Volunteer Manager provides feedback on the target audiences and media outlets
  • Professional incorporates Volunteer Manager’s feedback and creates a finalized list of target audiences and media outlets
Milestone 2: Finalize PR Strategy Delivery
  • Professional creates a press list based on the media outlets identified
  • Professional delivers final strategy to the Organization and provides recommendations for implementation, based on staff capacity and budget
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About The Org

Our Mission

Voices for Children in Nebraska is the independent voice building pathways to opportunity for all children and families through research, advocacy and community engagement.

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