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This project was completed on Jul 27, 2019
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Matched with Charise W.
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See the Impact story
High-Level Marketing Strategy
Pony Box Dance Theatre
High-Level Marketing Strategy
Project details
What we need
- A written summary of the Organization's marketing goals and target audiences
- A list of key marketing channels that will yield the highest return on investment, with rationale
- Specific tactics the Organization can use to leverage the identified marketing channels
- A summary of the key metrics for evaluating marketing effectiveness, and guidance on how to track metrics over time
Additional details
The Dance for Healing Project needs a marketing campaign desperately.
What we have in place
- We currently have a plethora of materials-photos, videos, etc and a website, which should make it easy for you to get started. We also have very good graphic designer and strong programs, and the ability to provide any other information you need.
How this will help
This project will save us $7,098 , allowing us to spend money on print materials, hiring people to implement the strategy and do more classes!
The Dance for Healing Project brings therapeutic dance and trauma informed mentorship with follow up care to adults and children in hospitals, shelters, juvenile halls and group homes. Having a strong marketing strategy will help us build a brand and thus, to raise funds to provide more services and reach more underserved youth and adults that have experienced homelessness, abuse, food insecurity and trafficking. Marketing is our achilles.
Project plan
Posted by
Jamie C.
Executive/Artistic Director
Our mission
Pony Box Dance Theatre is a 21st century digital dream of Homeric athleticism with Olympian execution. An artful, moving exploration of men in dance, Pony Box Dance Theater aspires to bring the joy, beauty and healing power of dance to all people.
Our mission: to push the boundaries of contemporary dance forward and to enrich the lives of underprivileged young people throughout Los Angeles County and NYC, including those that have experienced trauma and are living in hospitals, juvenile detention halls and homeless shelters.
Testimonials
Loved working with Charise! She is completely open to discussing ideas, revising tactics and continuing support beyond the immediate needs of the project. In addition, Charise took the time to conduct market research and provided an invaluable service for our project.
Jaime's Dance for Healing organization has such a powerful impact on the community and I was very happy to be apart and create a marketing strategy plan with her and Renee. Jaime's willingness to explore, co-develop and bounce ideas around together influenced the success of the plan. She was very responsive, a wealth of knowledge and passionate about healing the community. I would love to work with her and the team again!
