Public Relations Strategy

for  Camden Rep
Camden, NJ, USA
Posted by
Desi P.

Volunteer Manager

Posted Date
Mar 4, 2019
Virtual volunteer opportunity
Public Relations Strategy
Impact statement
This project will save us $6,343 , allowing us to help more students get to college.

Project Details

What We Need
  • A Public Relations (PR) strategy rooted in the Organization's public relations goals
  • Identification of the audiences Organization should be addressing and the media outlets they should target to reach stated audiences
  • A press list created based on Organization's target media outlets
  • Recommendations on the best tactics to build relationships with Organization's target media outlets
Additional Details

A yearly press release plan.

What We Have In Place
  • We need someone to
    1. Create a digital press kit based on all of the press we have already received.
    2. Come up with a strategic short term and long term digital strategy with completed timeline and goals.
How This Will Help

It will help us to create more of a platform for the company as a leader in arts education in urban areas which could help diversify our funding streams.

Project Plan

Prep: Brainstorming and Project Planning
  • Volunteer Manager outlines any current PR activities and strategies
  • Volunteer Manager shares any existing PR materials
  • Professional connects with the Volunteer Manager for a brainstorming and overview session, to discuss goals and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
Milestone 1: Identify Target Audiences and Media Outlets
  • Professional identifies target audiences and media outlets the Organization should be going after and shares the information with the Volunteer Manager
  • Volunteer Manager provides feedback on the target audiences and media outlets
  • Professional incorporates Volunteer Manager’s feedback and creates a finalized list of target audiences and media outlets
Milestone 2: Finalize PR Strategy Delivery
  • Professional creates a press list based on the media outlets identified
  • Professional delivers final strategy to the Organization and provides recommendations for implementation, based on staff capacity and budget
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About The Org

Our Mission

Camden Rep uses the arts for social empowerment, to encourage, heal and transform the lives of people in Camden NJ. Camden Rep provides a hub of safety and creative expression in the midst of endemic underemployment and undereducation; maintains strong ties and deep roots in the community; offers first-class performing arts to Camden residents; develops artists, arts administrators, and arts educators of color; and serves as a beacon of urban revitalization to end Camden's cycles of poverty.

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