Social Media Plan

for  Youth Service, Inc.
Philadelphia, PA, USA
Posted by
Dan B.

Marketing Manager

Posted Date
Feb 13, 2019
Virtual volunteer opportunity
Impact statement
This project will save us $6,632 , allowing us to invest in programming for our clients and go into a potential marketing budget that we don't currently have.

Project Details

What We Need
  • A document outlining the most appropriate social media channels, strategies for usage, goals and key metrics to evaluate success
  • Expert consultation on messaging, scheduling and frequency
  • Tailored suggestions for style, tone, and types of content to best showcase the Organization
Additional Details

I am hoping to have more interactions with potential donors, volunteers, interested parties on our social media pages

1. A document outlining strategies for usage, goals and key metrics to evaluate success

2. Expert consultation on messaging, scheduling and frequency

What We Have In Place
  • We currently have facebook, twitter and instagram that is active, which should make it easy for you to get started. We also have A document outlining the most appropriate social media chann, and the ability to provide any other information you need.
How This Will Help

It will help us reach a new audience of potential volunteers and donors, while also turning current followers into more regular contributors. It will also help us get more recognition for the organization which could lead to more media coverage, collaborations with other groups, grant opportunities, etc.

Project Plan

Prep: Distribution of Prep Materials
  • Volunteer Manager shares details of current online presence and general goals for the Social Media Plan with Professional
  • Volunteer Manager grants Professional access to existing social media accounts
Milestone 1: Analysis and Feedback
  • Professional conducts a thorough analysis of existing social media accounts
  • Professional suggests the best social media platforms to use, along with overall goals and associated key metrics
  • Professional suggests guidelines for page creation, content posting and commenting
  • Volunteer Manager provides feedback, which Professional incorporates
Milestone 2: Document Creation
  • Professional drafts a strategic document which includes overall goals, messaging guidelines and metrics overview
Milestone 3: Final Deliverables
  • Professional delivers final document with advice on how to implement plan over the next few months
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About The Org

Our Mission

Youth Service, Inc. is a non-profit organization that has provided immediate shelter and support services to Philadelphia's children, youth and families for over 67 years. YSI offers unique programs and niche services throughout the city, including Philadelphia's only Crisis Nursery program and the largest shelter in the area for homeless and runaway teens. Through shelter, counseling, and in-home support services, YSI reaches more than 5,000 clients annually, the majority of whom live below the poverty level.

Our project is sponsored by: Philadelphia Foundation

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