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Press Kit

Help Central Outreach and Advocacy Center * An effective strategy for attracting press coverage * A Press Kit containing: A collection of company information, marketing collateral and articles about the Organization that…
Central Outreach and Advocacy Center
Atlanta, GA, USA
Central Outreach and Advocacy Center
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Central Outreach and Advocacy Center
Atlanta, GA, USA

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Cause
Housing & homelessness
Skills
Communications Public relations Writing

Posted February 12th

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Press Kit

Project details

What we need
  • A press kit for the Organization (in print and electronic formats) that includes: mission and vision statement, historical information about the Organization, biographies of senior staff, fact sheet, logo design, supplementary multimedia, any relevant press releases, and contact information for the appropriate staff member at the Organization
  • Press release template for future use
  • Recommendations on how to build relationships with the media
Additional details

We currently do not have much of an established press kit but would love a quick and easy way to communicate with people who reach out to us for journalistic reasons.

What we have in place
  • We currently have a style guide and communications materials, which should make it easy for you to get started. We also have a website with all listed information and contacts, and the ability to provide any other information you need.
How this will help
This project will save us $1,187 , allowing us to provide identification, such as birth certificates and Georgia ID, allowing our guests access to housing, employment, and medical treatment.

We open doors to overcome and prevent homelessness, so we often get contacted by our local NPR station and other local news stations to speak on behalf of our clients. Having a press kit will make it much easier and quicker for us to say what we need to say and get back to our work.

Project plan

P
Prep: Distribution of Prep Materials
  • Professional and Volunteer Manager connect to discuss the Organization's goals for media coverage, and agree on a detailed scope of work for the press kit (e.g., what documents are needed)
  • Volunteer Manager provides background information, such as mission and vision statement, historical information about the Organization, bios of senior staff, fact sheets, relevant or recent press release, and any supplementary multimedia
1
Milestone 1: First Draft
  • Professional drafts a press release for actual upcoming announcement, or a template for future use
  • Professional makes edits to any existing press kit materials or drafts new versions, as needed - including revising any existing press releases to match the new template
  • Professional provides draft press kit materials to Volunteer Manager for review and feedback
2
Milestone 2: Final Draft
  • Professional presents the final version of the press kit materials in electronic format, with instructions for how to arrange the printed version of the documents in a folder
  • Professional provides recommendations for how to use the press kit to meet the Organization's goals for media coverage
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About the org

Central Outreach and Advocacy Center
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Causes
Housing & homelessness Employment services
Posted by
Brenna L
Brenna L.

Communications & Outreach Coordinator

Our mission

We open doors to overcome and prevent homelessness.

What we do

We open doors to overcome and prevent homelessness by empowering our guests to take the next step toward self-sufficiency, passionately and intentionally tell our guests' stories to educate others, and ensuring we have the resources to be at our best.
We believe in meeting people where they are with patience and humility, and treating each person with respect and dignity.

Testimonials

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