This project was completed on Jun 28, 2019
Matched with Marisol P
Matched with
Marisol P.

Mailchimp Set Up and Training

Posted January 31st

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Mailchimp Set Up and Training

Project Details

What We Need
  • A one-day intensive Mailchimp training for up to five staff members covering campaign creation, A/B testing, and metric reporting
  • A document summarizing topics covered during training including best practices on sending and monitoring email marketing campaigns going forward, creating and monitoring a list of recipients for campaign(s), and reporting recommendations
Additional Details

We are new to Mailchimp and could really use support to establish best practices for sending email campaigns going forward.

What We Have In Place
  • We currently have data, lists and created campaigns, which should make it easy for you to get started. We also have information on our current campaign,, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,390 , allowing us to in the end spend less time (and money) on figuring things out as we go, which takes time from our Communications Manager other responsibilities.

This project is very important for Prospera because we started using Mailchimp a few months ago with limited knowledge, and we are using only of a part of this tool.
We would like to discover all the possibilities that Mailchimp offers to be more efficient and improve our regular communication with our supporters.

Project Plan

Prep: Training Preparation
  • Professional, Volunteer Manager and trainees meet to discuss goals and objectives for the training, create an agenda, and set a date
Milestone 1: Training Session

Professional leads a full-day Mailchimp training session including: editing email content, scheduling emails, creating and segmenting lists of recipients, and setting up testing and reporting.

Milestone 2: Follow-up
  • Professional delivers document detailing training topics
  • Professional remains available to Volunteer Manager for up to a week for follow up questions
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About The Org

Our Mission

Prospera advances Latina economic empowerment through leadership development, entrepreneurship and cooperative business ownership. We believe that when women are at the forefront of our local economies, entire communities thrive.

What We Do

Prospera offers leadership and entrepreneurship programs that respond to the unique challenges and the immense resourcefulness that Latina immigrant women bring. We use a popular education approach because we believe Latina women own powerful experiences that make them strong entrepreneurs and natural promoters of social change. Through our culturally specific programs and Prospera's extensive network of partners, Latina entrepreneurs access the networks, the tools and the financial resources they need to launch, grow, and become successful owners of cooperative enterprises


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